by September 4, 2000 0 comments

Year Winner
2000 Sony

With products like these, no wonder we’re termed as living
in the digital era. We’ve introduced digital cameras for the first time this
year, and the way things are going, it’s by no means the last. Currently, not
too many people own digital cameras. Among those who do, Sony holds the largest
base followed by Kodak and Canon.

Digital Cameras

User’s Choice Club  UPI
Sony 100
Canon 41
Kodak 38

Sony also remains as the most preferred brand in digital
cameras, thus making it the winner in this category. It leads the pack by a huge
margin. Canon and Kodak, however, seem to be locked in close competition with
each other.

Digital cameras are still a niche product, primarily due to
their high price. That being the case, it’s natural for buyers to expect the
best quality from them. Hence, price and quality appeared as the guiding
parameters in making a purchase decision on digital cameras. Today, prices start
at around Rs 20,000 for entry level, and can go beyond Rs 60,000 for high-end
cameras. Nevertheless, a lot of people want to own a digital camera in both
households as well as establishments. This demand is particularly strong among
households in the South, for all cameras. Corporate establishments in the West
also preferred Sony as their choice.

There’s been constant innovation happening in digital
cameras. For one, most of them come with removable memory called flash cards.
So, if one is full of pictures, and you haven’t had the time to transfer it to
your PC, you can use your spare flash card. Similarly, a lot of features that
were otherwise available in good old conventional cameras are now finding their
way into digital cameras. Manual focus and auto exposure are two most common
examples. Some others features which didn’t exist in conventional cameras, but
are available in their digital counterparts, include preview mode for
photographs, and changing the resolution, size, etc, of photographs.

Looking at these innovations, digital cameras definitely have
a bright future, and more players can be expected to enter the segment. This is
likely to bring down prices too. Let’s see what clicks next year.

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