Digital Entertainment platforms betting big on Original Regional Content

by February 20, 2017 0 comments

India is among the rapidest developing digital economies on the planet today, consisting 13.3 percent of universal Internet users. While India’s Internet client base of 461.12 million is by China’s 721.43 million (52.2 per cent of total population) during the last 12 months India witnessed a growth of 30.5 per cent versus China’s 2.2 per cent. As indicated by a current NASSCOM-Akmai Technologies report (Aug’16), India will keep on remaining the quickest developing Internet showcase and predicts 730 million Internet clients in India by 2020.  It also estimates that 75 per cent of new Internet users are going to be from rural India and also 75 per cent of new Internet users to consume data in local languages.


With over 900 million people and more than one thousand languages, it is certainly one of the multilingual nations in the world today. Understanding the growing internet consumption patterns in the interiors of India, big OTT platforms have taken a step further and have started investing and launching digital regional content.


First one to take initiative in this direction, SonyLIV has announced the launch of ‘Yolo’, the first-ever regional language web-series on an OTT platform in India. They also have plans to launch multiple regional shows this year. Following this, ALT (app by Balaji Telefilms) is also focusing on creating regional language content and has eight shows ready. Other player,  Amazon Prime has invested Rs. 500 crore in original content and will also launch regional web series in the later run.


The trend of regional language content being available on digitial entertainment platforms is a refreshing change in the industry and will bring wide variety of entertainment options for audiences who enjoy entertainment in their own languages.



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