Doing A Lot More By Travelling A Lot Less

Do you think high definition video conferencing is not for you? There are

several examples of how high definition video conferencing is changing the way

people communicate and do business. Large global banks need to do daily

trans-continental calls to their partners and customers. They use high

definition video conferencing to have on the fly conversations with each other,

where they can take prudent decisions faster and save on traveling costs.

Why hi-def videoconferencing?



Video conferencing as a concept has been around for several years now. But

it suffered from issues like poor quality of image, unclear sound quality, too

many session breakages due to the fluctuating transfer of data and high

bandwidth requirement, not to mention the high cost of the equipment. Its hi-def

version tries to eliminate all these negatives. There are several reasons why

enterprise customers globally are now willing to opt for hi-def video

conferencing and the key one is the closing gap between the prices of the low-

and hi-def versions. “Soon, the prices of hi-def video conferencing will overlap

that of low-def video conferencing and customers will no longer need the

latter,” informed Craig Malloy, CEO, LifeSize Communications.

Another important reason why enterprises will readily invest in hi-def video

conferencing increasingly is because it eliminates the need for its executives

to travel. This in turn will result in huge savings in cost as well as manhours,

besides ensuring that the turnaround time for decision taking is very short.



Malloy gave an example of how LifeSize itself uses hi-def video conferencing
internally. Though it is headquartered in Texas, the company uses this

technology to communicate with its design centers in Bangkok and Bangalore.

“Often there is a need to evaluate what's happening on the circuit board,

approve the paint used on our products and check its aesthetics. Sending someone

over can be an expensive affair. Therefore we use hi-def video conferencing

instead to communicate with the factory supervisors as design heads,” he

explained.

Anil Chopra, Editor, PCQuest discussing the applications of high-def Video Conferencing with Craig Malloy, Global MD of LifeSize Communications. Plus a live demo of a high-def video conferencing in action was also shown (right).

Given that most manufacturing companies have outsourced the production of

some of their product components to third party agencies all over the world, one

can see how video conferencing can come in handy in taking spontaneous

decisions, without incurring the expenses of travel. Additionally, it propels

global team collaboration as different offices of an organization can

communicate with each other in real time taking quicker decisions, improving

productivity.

This also explains why there is an increasing number of takers for this

technology which is evident from that fact the global videoconferencing business

is expected to touch $2 billion this year and the market has been growing at a

CAGR of 20 percent over the past five years. This growth will be enabled due to

significant price performance advancements in the technology.

The Indian perspective



The Indian videoconferencing market in 2008 was pegged at $35 million per

year and has registered a 28 percent growth over 2007, according to figures

shared by LifeSize Communications. Several myths abound about the technology in

the country, which is why the vendor decided to have select end-customer

meetings to dispel them.

The conference was well attended by CIOs of some of Mumbai's large neterprises

One of the perceptions that enterprise customers have about this technology

is that it is difficult to deploy and it needs a technician. Malloy proved that

wrong with a live demonstration of a real time conferencing with his colleague

Dave in Austin with the use of one of their latest product, LifeSize Express,

which is easy to set up.

This also answered the query that a few of the present audience had raised

about the clarity of the images transmitted as all images transferred at 60

frames per second were transmitted live with a lag of just 15 milliseconds.

Touching about the cost of deploying and operating the equipment, Malloy pointed

out that prices for the equipment were coming down and the inbuilt features made

external intervention unnecessary. Amongst the audience was an official from

Reliance Industries, which has already deployed LifeSize's hi-def video

conferencing equipment. He raised the question about when will the company

introduce wireless versions of its equipment which will make the devices more

compact and portable. Malloy assured him that his organization was working on

such products, which will be launched in the market shortly.

Some of the other gathered CIOs and CTOs agreed that this development would

be of great interest to them as customers. Their enthusiastic response is

evidence of the fact that they were keen to experiment with video conferencing,

which in turn signals a good business avenue for channel partners.

In fact, the underlying message that came across was that video conferencing

was not merely a boardroom solution, but is more of an IT solution, where

partners play a critical role.