Dot-Matrix Printers

Epson’s six-year reign came to an end this year, as TVSE
emerged the winner. The brand was voted as the most preferred one for dot matrix
printers this year. Interestingly, since 1989, the User’s Choice winner in
this segment has been either Epson or TVSE, barring 1994, when Wipro shared the
spot with Epson. This year, Wipro has managed the third spot, the same as last
year. Another brand seems to be gaining popularity this year. Panasonic, who
hadn’t managed to enter the User’s Choice Club so far, has made an entry
with a UPI of 12.

As per the survey, current usage for Epson printers was
reported to be the highest, followed by TVSE. However, TVSE has managed to pull
the mindshare from Epson to become the most-preferred brand for future purchase.
Last year, it had taken a huge jump to reach the runner up spot. This year, it
has apparently continued its stupendous performance to take away the gold.

At one time, dot-matrix printers were the only viable option
everywhere, be it home or office. However, with the entry of laser and inkjet
printers, dot-matrix printers became restricted to a niche segment. They thrive
where volume or multi-part printing is required. As they give the lowest
per-print cost, they thrive in price-sensitive markets too.

The criterion for buying dot-matrix printers has been voted
as quality, followed by service and support. TVSE draws most of its support from
the South. Interestingly, the next big mindshare segment for TVSE is in the
East. Epson enjoys most of its support from the West, followed by the South and
the East. Support from the North is slightly low for both brands.

Earlier, Epson was synonymous with a dot-matrix printer. However, looking at
the results, this might change to TVSE. Will these two continue their reign in
this segment, or will some other player, like Wipro take away the cake next
year? We’ll print that out next year.