DR and BCP Service Provider

This is another new category we've added to the enterprise segment this time,
considering that it's one of the most important items on the procurement list of
most CIOs. Many of our past surveys have shown DR and BCP as top priority for
most CIOs, hence we felt it important to dig deeper into this market and find
out where the key players in the same stand. A little over 50% of the CIOs who
responded to our survey said they're already using a DR and BCP services
provider.

Out of the rest, 30% said that they're likely to choose a DR and BCP service
provider in the near future, and the remaining respondents were not planning to
use these services. So obviously, with 30% respondents wanting to use DR and BCP
in the near future, it shows a lot of scope and growth for the key players in
this domain. Let's see how the various brands that offer DR and BCP services
stand in their users' minds.

The three brands that have made it to the Users' Choice future readiness club
in this segment include VSNL, Reliance Infocomm, and Sify. VSNL once again
emerges as the most future ready brand for DR and BCP services, making it the
winner of this year's Users' Choice award.

It's well ahead of competition enjoying a dominant position in the market.
Plus, It's also the most persuasive brand of the lot, i.e. it's able to fully
leverage the top of mind recall it enjoys amongst the CIO community, by getting
the maximum votes for likelihood of purchase.

It has the second highest brand pull of the lot. Plus, it enjoys the highest
brand loyalty from its existing customers. 76% of our respondents, who said they
used VSNL's DR and BCP services said they're likely to continue using it in the
future also.

Reliance Infocomm is number two with a 51% future readiness index. The brand
enjoys the highest pull among all other brands, i.e. it's witnessing more switch
ins of users than switch-outs among all other brands. It's still not the most
persuasive brand of the lot, and is far behind VSNL on the same. Reliance enjoys
62% brand loyalty, and apparently none was likely to switch to any other brand.
There were a good 38% respondents who were not very sure of which brand were
they likely to switch to.

Last in the Users' Choice club is Sify with a future readiness index of 32%.
It's currently the least persuasive of all three brands, and is also number
three in brand pull. Even the brand loyalty figures weren't as good as the other
brands. Only 37% of its existing users said they're likely to stay with it in
the future also. But the joker in the pack for Sify is the 63% users who said
that they were not sure which brand would they switch to in the near future.
Possibly Sify needs to work on enhancing its existing users' loyalty, so that
they remain with the brand.