E-Commerce: Asianskyshop.com

This

Website is the online version of the popular television marketing network–Asian

Sky Shop. From this site, you can purchase all the items they show on TV.

The products are divided into six broad categories–books, electronics,

health and fitness, home accessories, jewelry, and movies. These categories

aren’t accessible from the site’s home page, but through another link.

There’s a limited number of

products–an average of six products in each category (some have only one

or two). You have to register yourself on the site to browse through any

category, as well as to purchase anything online.

Besides the regulars, there’s

a special section called "Gift Shop" where you can specify your

budget and category of product, and it’ll show you an appropriate gift.

You can then have Asian Sky Shop deliver this gift to the person you want.

Another category called the

"Bargain Bazaar" contains a list of special deals, like gifts,

discounts, etc. The main page displays an "Ezeebuy" section, which

is updated every month and contains a list of new products.

The site accepts all global

and Indian credit cards. It has its own secure server that uses SSL for

encrypting credit card details. They haven’t yet registered with a site

verification authority, but are in the process of doing so with Verisign.

Cash on delivery is also available, but only in Mumbai. If you don’t have

a credit card, you can also send a check or demand draft in favor of Asian

Sky Shop. After placing an order, a confirmation is sent to your e-mail

address. Delivery is free throughout India and takes about 10 days after

receiving confirmation. You can also track your delivery status online from

the site itself.

Overall, the site contains

all the products that Asian Sky Shop demonstrates on TV. All modes of

payment are accepted and delivery is free across India. The only letdown is

the dearth of products and variety.