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Economic recovery drives IT hardware market in Q3

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PCQ Bureau
New Update

MAIT, the apex body representing the hardware, training and R&D services

sectors of the IT industry in the country, announced the findings of its

Quarterly Industry Performance Review for the quarter October-December (OND) of

fiscal 2009-10. The total PC sales between October and December 2009, with

desktop computers,



notebooks
and netbooks together, were 2 million (20 lakh) units, registering

a growth of 42 per cent over the same period last Fiscal. The

sales of desktops stood at 1.35 million (13.5 lakh) units, while netbooks and

notebooks taken together recorded a consumption of 0.66 million (6.6 lakh) units

growing 27 per cent and 90 per cent respectively, on a year-on-year basis.

Commenting on the industry performance, Vinnie Mehta, MAIT Executive Director

said, “The impact of the global economic recession is now well behind us

and the IT hardware industry in India is once again on a growth path. All

segments of the IT hardware industry — computers, peripherals and networking

products recorded impressive growth in the Q3/2009-10 over the same period last

year. The corporate sector, which had displayed significant caution in

IT-spending over the past five quarters, led the growth in consumption in the

OND quarter. Among the verticals, consumption in the IT

market was led by telecom, banking, education,



SMEs
, BPO/IT-enabled services

and the e-governance initiatives of the Centre and the state governments.

Vibrancy in consumption in households and smaller towns was also visible in the

quarter. The industry is hopeful that the sales would further improve in the

fourth (January-March) quarter. Overall PC sales for 2009-10 are expected to

cross 7.3 million (73 lakh) units, registering a 7 per cent annual growth. ”

MAIT's Industry Performance Review---ITOPs, conducted by the market research

firm IMRB (Indian Market Research Bureau), is bi-annual and aims to address the

hardware sector's efforts to manage the business environment, gauge the market

potential and consumer trends. The module to monitor the industry performance

every quarter alternates with the half-yearly review, using the supply side

estimation model involving data collection from the top IT vendors and leading

channel players. This round of the quarterly study (October-December 2009-10)

involved data collation from major vendors and around 400 resellers/vendors in

the top sixteen metros in India. The quarterly review covers the market size

estimation for desktop PCs, notebooks, servers and peripherals — printers and

UPS.

As per the MAIT-IMRB study, the assembled desktops — the smaller lesser known

regional brands and unbranded systems, accounted for thirty-five per cent of the

desktop sales in Q3/2009-10, while the proportion of the branded desktops was 65

per cent. MNC brands accounted for 52 per cent of the market, while the Indian

brands accounted for the rest 13 per cent. Printers market also bounced back in

Q3/2009-10. Led by high sales in the establishments segment, consumption of



Laser printers
witnessed an impressive growth of 70 per cent. Consumption of

Dot Matrix printers (DMP), on the back of robust institutional sales, grew by

thirteen percent in OND 2009-10 compared to the same period last year. Sales of

Inkjet printers grew 17 per cent in the OND 2009-10 quarter over that of the

last year. While households and small businesses have been the traditional

drivers of consumption of inkjet printers, the retail segment also emerged as a

significant consumer of the Inkjet printers. With improved consumption in the

establishments and the households alike, the UPS market grew by 28 per cent on

an annual basis in the third quarter of 2009-10 registering 0.56 million (5.6

lakh) units in sales.

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