by March 24, 2010 0 comments

MAIT, the apex body representing the hardware, training and R&D services
sectors of the IT industry in the country, announced the findings of its
Quarterly Industry Performance Review for the quarter October-December (OND) of
fiscal 2009-10. The total PC sales between October and December 2009, with
desktop computers,

and netbooks together, were 2 million (20 lakh) units, registering
a growth of 42 per cent over the same period last Fiscal. The
sales of desktops stood at 1.35 million (13.5 lakh) units, while netbooks and
notebooks taken together recorded a consumption of 0.66 million (6.6 lakh) units
growing 27 per cent and 90 per cent respectively, on a year-on-year basis.
Commenting on the industry performance, Vinnie Mehta, MAIT Executive Director
said, “The impact of the global economic recession is now well behind us
and the IT hardware industry in India is once again on a growth path. All
segments of the IT hardware industry — computers, peripherals and networking
products recorded impressive growth in the Q3/2009-10 over the same period last
year. The corporate sector, which had displayed significant caution in
IT-spending over the past five quarters, led the growth in consumption in the
OND quarter. Among the verticals, consumption in the IT
market was led by telecom, banking, education,

, BPO/IT-enabled services
and the e-governance initiatives of the Centre and the state governments.
Vibrancy in consumption in households and smaller towns was also visible in the
quarter. The industry is hopeful that the sales would further improve in the
fourth (January-March) quarter. Overall PC sales for 2009-10 are expected to
cross 7.3 million (73 lakh) units, registering a 7 per cent annual growth. ”

MAIT’s Industry Performance Review—ITOPs, conducted by the market research
firm IMRB (Indian Market Research Bureau), is bi-annual and aims to address the
hardware sector’s efforts to manage the business environment, gauge the market
potential and consumer trends. The module to monitor the industry performance
every quarter alternates with the half-yearly review, using the supply side
estimation model involving data collection from the top IT vendors and leading
channel players. This round of the quarterly study (October-December 2009-10)
involved data collation from major vendors and around 400 resellers/vendors in
the top sixteen metros in India. The quarterly review covers the market size
estimation for desktop PCs, notebooks, servers and peripherals — printers and

As per the MAIT-IMRB study, the assembled desktops — the smaller lesser known
regional brands and unbranded systems, accounted for thirty-five per cent of the
desktop sales in Q3/2009-10, while the proportion of the branded desktops was 65
per cent. MNC brands accounted for 52 per cent of the market, while the Indian
brands accounted for the rest 13 per cent. Printers market also bounced back in
Q3/2009-10. Led by high sales in the establishments segment, consumption of

Laser printers
witnessed an impressive growth of 70 per cent. Consumption of
Dot Matrix printers (DMP), on the back of robust institutional sales, grew by
thirteen percent in OND 2009-10 compared to the same period last year. Sales of
Inkjet printers grew 17 per cent in the OND 2009-10 quarter over that of the
last year. While households and small businesses have been the traditional
drivers of consumption of inkjet printers, the retail segment also emerged as a
significant consumer of the Inkjet printers. With improved consumption in the
establishments and the households alike, the UPS market grew by 28 per cent on
an annual basis in the third quarter of 2009-10 registering 0.56 million (5.6
lakh) units in sales.

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