Enterprise Backup Solution

We recently interacted with a friend who was working for a MNC. The poor chap

was using MS Outlook on his laptop, which kept crashing. The reason: he wasn't

allowed to delete any mails and his mailbox was overflowing. Somebody had filed

a lawsuit on the company after which the company had banned the deletion of any

mails because it didn't want to risk loosing any information that might be

pertinent for the case.

Crashes aside, the company was taking regular backups of all emails of its

employees. Irrespective of whether the process adopted by the company was right

or wrong, one thing's clear-the need for data backup is more pertinent than ever

before, given that email can be considered as a legal document, and most

business communication has shifted to it.

This time, 84% respondents to our survey were already using a backup

solution. Four brands are in the Users' Choice future ready club this time. Out

of these, IBM emerged as the most future ready brand. It's not the most

persuasive brand though, and stands 81% on the brand persuasion relative index.

Its brand pull situation is a little better and it takes the second spot on the

brand pull relative index. The brand enjoys 56% brand loyalty, with only 11% of

its existing users saying they're likely to switch to another brand. There is an

ample 32% users who're not sure of which brand to switch to. That's an

opportunity IBM can leverage (if others don't get to it first!)

HP-Compaq is close on the heels of IBM on the future readiness index. If IBM

is moving at a speed of 100, then HP-Compaq is at 97. It's one notch higher than

IBM on the brand persuasion relative index, and one notch lower in brand pull.

It enjoys higher brand loyalty than IBM at 68%, but a higher 14% of its existing

users saying that they're likely to switch to another brand. 18% of its existing

users were not sure which brand to switch to.

The third most future ready brand is Veritas, but it's far behind the first

two and needs to pick up speed. If IBM is moving at 100, then Veritas is only at

29. It's the second most persuasive brand and stands on top of the brand pull

relative index. Its brand loyalty percentage is a little lower than the top two

brands at 54%, and has a whopping 35% of its existing users who're not sure of

which brand to choose in the near future. That's an opportunity for Veritas.

Last in the future readiness index is Sony, which is moving at a speed of 8,

which is likely to fetch is a future consumer share of 2%. It's at the bottom of

the brand persuasion and brand pull relative indices.

Sony enjoys 35% brand loyalty, with 15% of its existing users likely to

switch to other brands. 50% of its existing user base is not sure which brand to

switch to.