Enterprise Hardware - Laser Printers

This category continues to remain a no-brainer as far as declaring the winner is concerned. HP continues to rule the world of laser printers, carrying a huge lead over others. Canon remains in the runner-up position across both segments, but its gap is much more wider in the 100-499 employees segment. Samsung barely manages to enter the elite UC club, in the smaller organization segment.

Brand loyalties don't touch 100% in this category, unlike others. In 100-499, HP enjoys 88% brand loyalty, with a fraction of the remaining users likely to switch to Canon and Epson, and the remaining unsure of which brand to switch to. Canon is at 73% brand loyalty, and needs to watch its existing customer base because 13% said they're likely to switch to HP, while another 7% said they might move to brother. Samsung needs to watch out from HP, because that's where many of its existing users are likely to switch to.

In the 500-1000 employees segment, HP once again has a strong hold on its existing customers. There's a small fraction of its existing users likely to move to Canon, and the rest are unsure about which brand to switch to. Canon has 75% of its existing users who're brand loyal, while a significant 16% said they're likely to move to HP.

In the 100-499 employees segment, a majority of HP's existing users quote product reliability as the key reason for having chosen the brand, while 87% of Canon's existing users quoted brand value as their key reason. For future preference, 74% of the respondents who're likely to choose HP gave brand value as their reason, while 94% of Canon's prospects also gave the same reason. Initial price and after sales/support aren't major reasons for shifting for either of the brands.

In 500-1000 employees segment, a repeat pattern of the smaller organizational segment is visible.

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