by September 2, 2011 0 comments



Yes, office PCs still command considerable interest and are equally relevant in today’s competitive notebook and tablet inclined market. HP-Compaq remains at the top of the category and clean sweeps the entire segment in both employee categories. The brand enjoys unmatchable stats with respect to other winners of the Users’ Choice Club when it comes to current brand ownership, ToM recall, overall weighted index score, brand loyalty and brand perception across all industry verticals.

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Dell retains its 2nd position from last year and has a presence in both categories. IBM/Lenovo and HCL swap the third and fourth spot between each other in the two employee segments.

Why should you choose an HP-Compaq or a Dell office PC? While brand value and product reliability are the two key reasons quoted by most respondents, we found users in the 100-499 employees segment generally giving higher votes to brand value over product reliability, and the situation was reverse in the 500-1000 employees segment. This is possibly being caused by lack of awareness about what to buy in the 100-499 segment.

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Specifically, 74% of HP-Compaq users in 100-499 employees category gave brand value as the reason for currently using it, and the same reason was given by 73% of respondents who were likely to buy it in the near future. Dell’s votes for current ownership were at 75% each for brand value and product reliability. For future likelihood of purchase, a majority voted for brand value as the key reason. In the 500-1000 employees segment, the trend was similar for HP-Compaq and Dell, with the difference that instead of brand value, the votes went in favor of product reliability.

HP-Compaq enjoys the highest brand loyalty of all, at 93% for 100-499 and 96% in 500-1000 employee segments. Dell and IBM/Lenovo also enjoy a decent brand loyalty figure in 80s(%).

Click on the image to enlarge

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