Yes, office PCs still command considerable interest and are equally relevant
in today's competitive notebook/netbook inclined market. Some key changes have
happened in this segment since the last year. HP-Compaq remains at the top of
the category with highest TOM recall index scores. Dell comes up to the 2nd
position in Users' Choice Club as compared to its 4th place last year.
Correspondingly, IBM/Lenovo and HCL had to settle at 3rd and 4th places, a slip
by a rank for each as compared to the previous year Users' Choice results.
HP-Compaq leads the way for all industry verticals and geographical zones.
However, the IT/ITeS vertical is where Dell posed a real threat to HP-Compaq but
settled at the 2nd position. While HCL is the 2nd most dominant brand in
education, IBM/Lenovo gains considerable preference when it comes to discrete
manufacturing, process manufacturing, health-care and services.
Users' Choice Club 2010 |
HP-Compaq remains at the top but Dell moves to 2nd spot, a good improvement from 4th last year. |
Future Brand Preference Reasons |
HP-Compaq scores due to its brand appeal, reliability & initial price of the product. Dell's high on after sales support/service. |
When enquired about the reasons for preferring a particular brand for future,
HP-Compaq had higher percentage respondents for brand name, reliability of
product and initial price of the product. Dell got the highest percentage
response when it comes to after-sales support/services as compared to
competitors; this is an area HP-Compaq has to seriously consider, to improvise
further its ruling brand image.
Brand Loyalty 2010 vs 2009 |
HP/Compaq and Lenovo/IBM have gained brand loyalty over last year, while Dell and HCL have gone down slightly.. |
IBM/Lenovo emerges the winner when it comes to brand loyalty (96%) followed
closely by HP-Compaq with a brand loyalty of 94%. This is where Dell and HCL
have some ground work to do. With 56% loyal users, Dell faces the threat of a
substantial 23% chunk intending to move to HP-Compaq in the near future.
Similarly, for HCL, 8% plan to migrate to HP-Compaq while 4% is expected to be
wooed by IBM/Lenovo. Another 28% are expected to shift-out of HCL but the future
brand preference for these customers is still undecided.