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Enterprise Hardware : Work Group Servers

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PCQ Bureau
New Update

The category of workgroup servers is the one which has not seen much

significant changes as compared to the last year's survey results. Not only the

major brands have been the same but their positioning has also been consistent

with respect to the previous year results. The top slots have been again taken

up by HP-Compaq, IBM/Lenovo, Dell and HCL (in that order) on the grounds of

brand perception. On the contrary, the relative scores for each category have

seen some noticeable changes.

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Talking about brand loyalty, HP-Compaq holds a remarkable 80% brand loyal

ownership as compared to 47% brand loyalty last year. IBM/Lenovo and Dell have

also improvised on their brand loyalty factor over the last year. The only

exception is HCL which shows a dip of approx 9% in terms of brand loyalty.

Users' Choice Club 2010
Not much change since last year, with each brand retaining its position

comfortably.
Future Brand Preference

Reasons
Both HP-Compaq and IBM have seen a higher %age of owners preferring them for

initial price.
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The industry vertical drill down explains that HP-Compaq loses out to IBM/Lenovo

in process manufacturing and communication media and to Dell in the IT/ITeS

vertical. Dell, not to forget, has moved from 3rd position last year to the most

preferred brand this year in the IT/ITeS sector. Comparing across its various

verticals, HCL is most dominant in health-care still settling at the 3rd spot in

the same after HP-Compaq and IBM/Lenovo. Geographically, HP-Compaq is the most

dominant in north, south and east zones, though IBM/Lenovo occupies a

significant share in south and east zones. In west, IBM/Lenovo marginally

dominates HP-Compaq. HCL is the most significant in south when compared to its

own presence in north, west and east zones.

Brand Loyalty 2010 vs 2009
HP-Compaq holds a remarkable brand loyal ownership as compared to 45% last

year. But HCL shows a dip.

For future preference, HP-Compaq scores decent on the grounds of brand

appeal, reliability and initial cost, with 66%, 79% and 61% positive responses,

respectively. IBM/Lenovo scores higher than HP-Compaq when it comes to after

sales support.

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