The category of workgroup servers is the one which has not seen much
significant changes as compared to the last year's survey results. Not only the
major brands have been the same but their positioning has also been consistent
with respect to the previous year results. The top slots have been again taken
up by HP-Compaq, IBM/Lenovo, Dell and HCL (in that order) on the grounds of
brand perception. On the contrary, the relative scores for each category have
seen some noticeable changes.
Talking about brand loyalty, HP-Compaq holds a remarkable 80% brand loyal
ownership as compared to 47% brand loyalty last year. IBM/Lenovo and Dell have
also improvised on their brand loyalty factor over the last year. The only
exception is HCL which shows a dip of approx 9% in terms of brand loyalty.
Users' Choice Club 2010 |
Not much change since last year, with each brand retaining its position comfortably. |
Future Brand Preference Reasons |
Both HP-Compaq and IBM have seen a higher %age of owners preferring them for initial price. |
The industry vertical drill down explains that HP-Compaq loses out to IBM/Lenovo
in process manufacturing and communication media and to Dell in the IT/ITeS
vertical. Dell, not to forget, has moved from 3rd position last year to the most
preferred brand this year in the IT/ITeS sector. Comparing across its various
verticals, HCL is most dominant in health-care still settling at the 3rd spot in
the same after HP-Compaq and IBM/Lenovo. Geographically, HP-Compaq is the most
dominant in north, south and east zones, though IBM/Lenovo occupies a
significant share in south and east zones. In west, IBM/Lenovo marginally
dominates HP-Compaq. HCL is the most significant in south when compared to its
own presence in north, west and east zones.
Brand Loyalty 2010 vs 2009 |
HP-Compaq holds a remarkable brand loyal ownership as compared to 45% last year. But HCL shows a dip. |
For future preference, HP-Compaq scores decent on the grounds of brand
appeal, reliability and initial cost, with 66%, 79% and 61% positive responses,
respectively. IBM/Lenovo scores higher than HP-Compaq when it comes to after
sales support.