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Enterprise Security

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PCQ Bureau
New Update

Security is of course on top of every CIO's mind, thanks to the ever growing

security threats. In fact, the requirement for security solutoins has increased

considerably. Last year, only 39% of the respondents were likely to purchase a

security solution. This year, that number has risen to 61%. Given the sheer

number of security threats, there's a need for different types of security

solutions from different vendors. However, only a few vendors have really

captured the users' mind share in the enterprise space. These are brands that

offer a boquet of security solutions.

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Last year, there were five key players with sufficient votes to enter the

club. This year, that number has reduced even further to four.

One more interesting thing has happened this time. Symantec, which was the

most future ready brand till last year has slipped to the runner-up's position

this year, and the winning spot has been taken over by Cisco.

The other brands in the Users' Choice future ready index this time are

Microsoft and McAfee. Cisco has considerably improved its future readiness

rating over last year. The brand persuasion situation for Cisco is not very

healthy, just like last year, and the same goes for all other brands.

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Most users can quickly recall these brands, but the same doesn't really

translate to intention to purchase. In fact, all security brands need to become

more persuasive.

Cisco has improved its brand pull situation though. It's gaining pull this

year, as against the opposite situation last year. Finally, Cisco has really

strengthened its brand loyalty, from 50% last year to 61% this time. Only 8% of

its existing users said they're likely to switch to another brand.

Symantec has a future ready score of 75. Just like all other brands, this one

is also not very persuasive. On a relative scale however, it's the most

persuasive brand of the lot. Symantec does need to improve its brand pull

situation. It's the only brand in the segment to be loosing pull, i.e. there are

more switch outs happeing from the brand than switch ins. It does however, enjoy

the highest brand loyalty at 63%, but there is a significant 17% of its existing

users who're likely to switch to competition.

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Microsoft didn't even have significant votes to be ranked last year, and this

year, it's moved to becoming the third fastest moving brand, with a speed of 56.

On a relative scale it's the number two most persuasive brand, but at the same

time, it has the greatest brand pull.

McAfee has a brand momentum of 50 on a relative scale. It's the least

persuasive brand when compared to the other three, but has a more comfortable

brand pull situation than Symantec. It has a brand loyalty of 52%, and needs to

watch out because 23% of its existing customers said they're likely to switch to

another brand.

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