by September 2, 2011 0 comments



No one will argue to the fact that desktop OS market is dominated by Windows; but which version is at the top is also a child’s guess. Windows XP still dominates this space and stands at top of our Users’ Choice club 2011 for both the segments. The dominance of Windows XP is such that its nearest competitors just managed to enter the Users’ Choice Club. In the SME segment, this shows that Windows XP is still preferred over Vista or Windows 7. The numbers for Windows 7 or other OSes were so small that they could not be considered for any conclusion. One of the reasons that Windows XP is still popular could be the fact that Microsoft has extended the support till 2014, thus people would be deferring their upgrade from XP. Also, most the legacy application still run on XP, so people find it difficult to upgrade to any recent versions of Windows.

Looking into 100-499 employee segment, its Windows XP that dominates current brand ownership, top of mind recall, brand loyalty and shift-ins. Though Windows XP has highest brand loyalty of 85%, the shift out being 15% of which 3% current owners are likely to move to Vista, while 2% would be adopting RedHat Linux and the rest are either undecided of which brand to shift to or would be moving on to other variants of Linux. Likewise RedHat Linux has 71% brand loyalty amongst the respondents, and 14% of current RedHat owners might shift to Windows XP in near future.

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Moving on to the 500-1000 employee segment, the story is same, XP dominates across all the sections. But coming to brand loyalty; the highest of 100% is achieved by RedHat Linux, meaning however small but all RedHat Linux owners are satisfied with their current desktop OS and have no immediate plan to shift to any other OS.

Click on the image to enlarge

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