by September 2, 2011 0 comments

Microsoft Exchange comes out as the most preferred email and messaging software amongst our respondents in both survey segments. Only MS Exchange and Lotus Notes/Domino made it to the club in the 100-499 employees segment, while Sify was the only other brand to have made it to the club besides these two in the 500-1000 employees segment.

In the 100-499 employees enterprises, Exchange enjoys the highest ToM (top of mind) recall with 64% of the total respondents. It also had the highest brand ownership at 58% and also highest brand loyalty amongst 96% of its existing users. Moreover, it even enjoys 11% shift in from other brands in this category. Likewise, Notes/Domino enjoys the highest brand loyalty in this segment at 96%, and there are 10% shift-ins likely to happen from other brands as well.

A close look at the reasons for using the two brands in 100-499 employees segment reveals that MS Exchange scores over Notes/Domino in brand value and product reliability amongst its current users, while the latter scores over it in initial price and after sales service/support amongst its current users.

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In 500-1000 employees segment, Sify Mail enjoys 100% brand loyalty, while Lotus Notes /Domino and Exchange have similar brand loyalty of 76%. A small point of concern for Exchange is that 6% of its current users said they’re likely to move to Lotus Notes/Domino. Whereas 22% of current Lotus Notes/Domino users remained undecided about which brand they were likely to move to.

Exchange scores over Notes/Domino for brand value and product reliability amongst the current users, but falls back a little in initial price and after sales service/support. Among future prospects, there are more votes in favor of Notes/Domino for brand value, product reliability, and initial price, while the two received almost similar votes for after sales service/support.

Click on the image to enlarge

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