by September 2, 2011 0 comments



The Users’ Choice Club 2011 for this category has three entrants, viz. IBM Tivoli, HP OpenView and Microsoft SMS Server in both the 100-499 and 500-1000 employee segments. Analyzing the 100-499 employee segment, it is IBM Tivoli that comfortably leads over HP OpenView and Microsoft SMS Server, which are at second and third place respectively, separated by a very small margin.

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Upon asking our respondents about the prime factor when deciding a particular brand for current purchase and future purchase, we found 67% of IBM Tivoli owners saying they considered both brand value as well as product reliability as key factor. Meanwhile, 73% of respondents considering to buy HP OpenView in near future said they considered after sales/services as the prime factor that influenced their decision.

Coming to brand loyalty, both HP OpenView and IBM Tivoli have cent percent brand loyalty amongst their respondents, while Microsoft SMS server had 67% brand loyalty.

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Moving onto 500-1000 employees segment, Avaya dislodged Microsoft SMS Server from the third position. The top two members of the Club remain as IBM Tivoli and HP OpenView respectively. Microsoft SMS Server slips to fourth in this segment. Though HP OpenView has the highest brand loyalty of 82%, it also has highest shift-ins from other brands. 5% of current Avaya owners and 7% of MS SMS Server owners are likely to move to HP OpenView in the near future.

The interesting thing for all top four brands is that almost 20% of their current brand owners are still undecided, therefore these brands have opportunity to retain them. When we asked respondents for reasons influencing their future purchase, 83% of respondents, considering IBM Tivoli, vouched for product reliability as prime factor. While 85% of respondents considering HP OpenView said brand value is of prime importance when considering a future brand purchase.

Click on the image to enlarge

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