by September 2, 2011 0 comments



This category is competitive vindicated by the presence of a score of brands contesting for Users’ Choice Club this year-Symantec, McAfee, Cisco Systems, Checkpoint, Trend Micro, and SonicWALL. We have different winners in each category-Cisco reigning supreme in the 500-1000 employees segment, while Symantec sitting on the top spot in the 100-499 employees. Interestingly, McAfee is not only sitting in the runner-up spot, but also giving a tough fight to both winners because it’s not too far behind them.

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On the brand loyalty front, most members of the Users’ Choice Club have more than 85% loyal customers. In fact, McAfee enjoys the highest brand loyalty amongst its users in both segments. Symantec and Trend Micro are the only two exceptions with 76% and 82% brand loyalty in the 100-499 employee organizations. In this segment, some of Symantec’s existing users said they were likely to switch to Check Point, Cisco, and McAfee. In case of TrendMicro, the biggest threats were Symantec and McAfee.

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Brand value is the key reason given by 73% of the users currently using Symantec in the 100-499 employee organizations, while 77% of the users who are likely to go for Symantec in the future give product reliability as their key reason. McAfee on the other hand scores on brand value amongst a majority of its existing users in the 100-499 space, and the same reason was given by 78% of the users who were likely to buy McAfee security products in the future. Cisco Systems on the other hand is encashing on its brand value both amongst its existing users as well as future prospects.

In the 500-1000 employee segment, 71% of existing users of Cisco Systems quoted brand value as the key reason for doing so, followed by 64% votes going in Cisco’s favor for its reliability and after sales service/support.

Click on the image to enlarge

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