by May 31, 2010 0 comments



With product range diversifying, inefficiencies have built up at various
parts of the supply chain. Eveready’s supply chain had to match the requirements
of the changing business scenarios. For this they made a transition from the
traditional ‘direct to warehouse’ model to the ‘hub and spoke model.’ This
required setting up of 6 mother warehouses across India as a layer between the
child warehouses, manufacturing units and sourcing locations. A system was
required to help the planning and execution process for distribution planning,
production planning and material procurement.

Previously, sales forecast’s were totally based on the market scenario perceived
by each individual sales force personnel, which implied a considerable gap
between anticipated demand and actual sales. The Oracle Demantra tool, was
implemented for demand forecasting. Also, Oracle Advanced Supply Chain Planning
(ASCP) was implemented toautomate the entire supply chain planning and
execution. Thereafter, structured analysis was being done with the help of the
Demantra real time Sales and Operations Planning module to track KPIs with
respect to multiple variables. They have reported the forecast error to be
showing a downward trend and the Mean Absolute Percentage Error (MAPE) indicator
also pointing towards that.

By March 2011, they are expecting a reduction in pipeline inventory by at least
5% and a forecast accuracy of nearly 85%.

Project
Specs
  • Project Head: K N Mishra, VP – Supply Chain
  • Deployment Location: Kolkata
  • Team Size: 14
  • Tech Used: Oracle e-Business Suite, Media Pack for Linux x86
    and Oracle Demantra
  • Expected life: 10 yrs
Implementation
Partner

IBM India

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