by July 4, 2007 0 comments



There has been a constant change in Web technologies. The latest buzzword in
the Internet world is ‘Web 2.0.’ It’s a set of technologies that delivers a rich
user experience. It’s a term that is going to drive the Internet in the next
decade. So let’s explore the potential of Web 2.0.

Web 2.0 architecture
The term ‘Web 2.0’ was first referred by Dale Dougherty of O’Reilly Media in
2004. It’s an indication for the beginning of a new era of Internet providing
numerous benefits to users and enterprises with the help of its powerful
applications. This technology emphasizes on sharing information amongst users in
a highly interactive manner. Users should not only be absorbing information from
the Web, they should also contribute necessary information to the Web which can
be for personal use or for the whole community. Some people take Web 2.0 as an
updated version for Web 1.0. However, it’s merely a change in methodology. It
takes Web as a platform and data as a driving force. It’s like shifting the
ability of World Wide Web from read only to read/write applications thus giving
the advantage of collective intelligence to the users. New Internet tools like
Ajax, RSS feeds, wikis, podcasts, blogs, folksonomies and other Open Source
infrastructure are a part of Web 2.0. It provides light weight user interface
which is simple in execution, has effective database management solutions and is
easy to use. Finding, editing, storing, sharing and organizing the information
has become easier and even globally accessible.

Direct Hit!

Applies To: Internet users
USP:
Sharing information amongst users in a more interactive
manner

Primary Link:
Not applicable
Google Keywords:
Web 2.0

Web 2.0 for businesses
An upcoming trend is the application of Web 2.0 in the enterprise. Some also
refer to this technology as Enterprise 2.0 as it has enterprise ready solutions.
It helps in boosting the Internet related business of any enterprise. Web 2.0
sites are not just online sites; they are online services providing
cost-effective server based solutions delivering rich user experience.

Web 2.0 technologies
It comprises of rich Internet tools and user interaction technologies which
have brought a vast change in the layout and usability of websites. Though there
are a number of other technologies used under Web 2.0, listed below are a few
that have made a difference to the world of Internet.

1. API: One of the most powerful tools under Web 2.0 is its
Application Programming Interface (API). This programming language has been used
since years. Previously, it was very complex to implement. However, with the
progress in technology, new generation APIs are now much more flexible and easy
to implement for developers. For instance, Google can use the e-bay API code to
update the data of new items added in any said category. Google Maps is also a
good example of Open Source API programming.

2. Social networking: Social networking is said to have been initially
introduced by sixdegrees.com. After that a number of websites came under this
category. Social networking is a kind of application which helps interconnection
amongst users. Making social friends, sharing pictures, messaging, writing
comments and making search as per user choice are some of the common features
under this platform. Websites namely Flickr.com,
myspace. com and Friendster.com
come under this category. As new websites get introduced, more advanced features
come to the fore. The most popular website for social networking platform in
today’s generation is orkut.com which is ad free and affiliated to Google. Total
number of members with this site is more than 40 million and approximate daily
traffic is said to be more than 5,00,000. This proves the rising demand for
social networking apps.

3. AJAX: Asynchronous JavaScript and XML (AJAX) is a server technology
which has gathered tremendous momentum in the Web industry today. It’s used for
developing interactive applications. With the help of this technology, browsers
can communicate directly with the site servers and do not need to reload a Web
page every time changes are applied. This provides quick browser response and a
rich user experience. The most famous application developed with AJAX based
technology is GOOGLE MAPS.

4. M-paper technology: Gone are the days when mobile phone was used only
for voice calls. Nowadays mobiles come packaged as PDAs which can be used for
communication, sharing information and as a medium for entertainment. Recently,
BSNL has announced the launch of a new technological revolution called M-Paper.
M-paper term refers to ‘Mobile Paper’ in Web 2.0 world. The launch of M-Paper in
India will help in opening a new gateway of opportunity for the news publishers
allowing them to tap new technology by providing news contents in their original
form directly on the subscribers mobile. With the help of this technology,
subscribers will be able to read news and other related content, search for
specific news and save contents on their mobile while on the move.

5. R/W Web for collective intelligence:
It is a universal truth that no one is as intelligent as everyone. With the
help of social software available under Web 2.0 technologies, web can be seen as
a two way medium where users get the benefit of read/write functionality. Thus,
it trusts users as co-developers. They can tag, add, modify and share contents
on the web page. Thus, everyone gets the advantage of collective intelligence
which is shared by every user. Social networking sites are a good example for
read/write web where all users can generate and upload their own contents at an
appropriate level. Wikis and blog sites play a vital role in increasing the
collective knowledge of an enterprise. Other software clients like AJAX help in
data synchronization and management. There can be some cases where users may
create havoc or misuse the liberty of editing, but there are also many ways to
restrict and control such things.

Some of the above mentioned technologies have been around since long but
their new versions with ability to create more powerful applications and easy to
use tools have created hype in the web industry. None of the above mentioned
technologies fit all situations. Each application has its unique advantage and
fits the need as per circumstances.

New technologies will keep on updating over older techniques but Web 2.0 is
not just an evolving technology; it’s a power which opens the whole new world of
possibilities for the Internet era. Latest functionalities and features are ever
emerging which may result in less popularity of Web 2.0 in future. But at
present, it’s gaining importance and its usage is bound to increase in
enterprises in the years to come.

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