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Favorite Blogging Site

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PCQ Bureau
New Update

One of the torch bearers for the Web 2.0 revolution has been blogs, short for

Web Logs. Today, they're all the rage, and the primary reason for the same is

their ease of use and free availability of blog sites. That's why it's more

common for individuals to run their own blogs than have their own websites.

Given its popularity, we decided to add this category to the consumer segment

this time. The winner of this time's Users' Choice Award for blogging sites is

Blogger, followed by Blogspot, Typepad, and Wordpress.

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Here, Typepad is the most persuasive brand, and Wordpress has the highest

brand pull, with more consumers likely to switch in to the brand than switch

out. Typepad has the next highest brand pull.

Wordpress enjoys the highest at 62%, followed by Blogger at 42%, Blogspot at

32% and finally Typepad at 38% . Typepad needs to watch out because 38% of its

existing users said they're likely to switch to another blogging site.

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