Favorite Email

Google has gained a lot of popularity in the past, not only as the most
favorite search engine, but also as the most popular email client. Gmail tops
the Users' Choice charts this time for free email service provider, leaving the
age old favorites behind by a wide margin.

This is mainly because of its huge current user base, which according to our
survey is far more than most other players.

Gmail's future consumer share, if it continues at its current speed is likely
to be 28%, followed by Yahoo! at 15%. Other all time favorites like Rediffmail,
Indiatimes, and Hotmail need to pick up speed if they want to remain in the
race.

Indiatimes is the most persuasive brand. Its brand pull situation is also the
best. The highest brand loyalty is with Gmail at 49%. However, there were also a
good 32% consumers who said they're likely to shift to another email service
provider, which is an opportunity for the other players. As of now, Gmail rules
the roost, with Yahoo! at a distant second.