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FLOPPY DISKS

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PCQ Bureau
New Update

The oldest surviving product category in computing, the floppy disk has survived all the turbulence in this fast-churn industry. We introduced this category last year, when Sony won, with Amkette at second place.

This year, too, Sony wins by a huge margin, but replacing Amkette at number two is iMation. Amkette and TDK just fails to make the grade. For a category that is not exactly top of the charts, this displays a very high level of brand loyalty, of 79% with businesses, and 78% in-house holds. In fact, this is about the only segment where both recorded the same level of brand loyalty.

In current usage, Sony again tops, followed by Amkette and then iMation.

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