FUJIFILM brings the X-M1 to the Indian Market

FUJIFILM India is announce the launch of the FUJIFILM X-M1, the third premium interchangeable-lens camera from the company. Compact and lightweight, the X-M1 offers enhanced operability whilst bringing the outstanding design, picture quality and performance of the multi-award-winning FUJIFILM X-Pro1 and X-E1 cameras not only to photo enthusiasts but also to a broader scope of users.

FUJIFILM X-M1 Key Features:

1. 16.3 megapixel APS-C X-Trans CMOS sensor (same sensor as X-Pro1/X-E1)

2. Hi-speed EXR Processor II

3. Start-up time of 0.5 secs (*1), shutter lag of 0.05 secs and a maximum burst speed of 5.6 fps(max. 30 frames*2)

4. Compact and lightweight body (half the size of an SLR)

5. Tiltable 3-inch LCD (920K dot high definition)

6. Built in flash with FUJIFILM's Super Intelligent Flash technology

7. ISO200-6400 in 1/3 step increments (and extended range of ISO100, ISO 12800 to 25600 at reduced resolution)

8. Full HD Video recording at 30fps

9. 49 point AF

10. Art filters: 8 Advanced Filters plus 5 Film Simulation modes

11. In-camera RAW processing

12. Q button for list view of frequently-used menus and smooth configuration

13. Hot shoe

14. Wireless image transfer to smart phones and tablet PCs via FUJIFILM Camera app

15. Cool retro design, available in three colours: Black and Silver

Price of XM1 Body: MRP 42,999/-

Price of XM1 Kit (Body + XC16-50mmF3.5-5.6 OIS lens) - MRP 47,999/-

FUJIFILM India also announce the launch of the new "FUJINON XF27mmF2.8" lens for the FUJIFILM compact system cameras. FUJINON XF lenses are the pinnacle of Fujifilm's optical design technology, with top quality all-glass construction including aspherical lens elements. Their fast f-stop broadens users' scope of photographic expression for low-light photography and scenes with a beautiful bokeh effect. In addition, FUJINON's "HT-EBC Coating" reduces reflection at a wider range of wavelengths, thereby controlling ghosting. The lenses feature advanced lens engineering, capable of drawing the maximum performance out of the highly-descriptive "X-Trans CMOS Sensor" in the FUJIFILM X-Pro1, X-E1 and X-M1 cameras.

The FUJINON XF27mmF2.8 is a compact and lightweight lens for excellent portability. It is a well-balanced, high-performance, single focal length lens, delivering great picture quality in a wide range of scenes including landscapes, snapshots and portraits. The lens is available in black and silver.

# High-performance lens that offers a field of view similar to that of the human eye, covering a wide range of scene types

The lens has a fixed focal length of 27mm (41mm in 35mm format equivalent), offering a field of view similar to that of the human eye, capturing each scene as precisely and naturally as you see it. It includes a glass molded aspheric element which reduces image distortion as much as possible. You can explore different ideas dependent on the scene you're shooting, e.g. using your own footwork to adjust the distance between yourself and your subject, or by changing the shooting angle, enabling you to enjoy a broad range of photography.

# Lightweight and compact

Weighing 78g and measuring 23mm in length, this is one of the smallest and lightest single focal length lenses available for APS-sensor compact system cameras. Its thin form factor keeps the camera compact when mounted, encouraging you to take your camera wherever you go.

# Outstanding resolving power for sharp and clear images

The advanced optical design is coupled with FUJINON's proprietary HT-EBC Coating that brings a large amount of light onto the camera sensor to draw the maximum performance out of the X-Trans sensor, thus achieving outstanding resolving power for sharp and clear images.

# High-speed autofocus

The lens incorporates an autofocus design that uses a high-torque DC coreless motor to shift all of the front lens elements (5 elements in 4 groups) to achieve a fast AF speed. The quick AF response is one of the fastest amongst single focal length lenses on APS-sensor mirrorless cameras.

# Premium-quality focus ring

The high precision focus ring is made of metal, and requires delicate operation during manual focusing. The materials and the design ensure a comfortable feel and exactly the right amount of torque when rotating the ring.

#Bokeh effect for isolating a subject

The use of a seven-blade round diaphragm means your subject is isolated with beautiful bokeh in portraiture with a shallow depth of field, or for close-up photography of stunning dishes or small accessories.