Gamification: A technology based strategic marketing trend for brands

The introduction of gaming elements that are inspired principally by computer games in non-game settings. Gamification is regarded as a major advancement in the field of (digital and networked) services as well as business development and human-computer interaction.

The underlying infrastructure of gaming can provide an important insight into consumers' or users' capabilities, competencies and behaviors. It can be used for promotions of better-adapted user's scenarios. It can also be used to develop business models of its own, where data improves the process of decision-making, administration and marketing.

Gamification is thus linked to important potentials in management of technology in future technological design directed towards both users/consumers but also business/professional environments.

Main Principles of Gamification:

There are the five main principles of gamification these are:

1. Achievable task.

Wheel spinning, Quiz puzzle, matching, wheel spinning Whatever task you're attempting to complete it should not be too complex to allow anyone to be able to solve it.

2. A clear goal.

Conditions and rules must be easy to understand and understood by all. If the problem is complex and takes a long time, many would leave before completing the task.

3. Engaging design.

Whichever gamification method you decide to implement, it should have an identifiable design that is distinct from similar options offered by your competitors. For instance, when you use an online quiz, you should make sure to accompany the questions with images or GIFs The way people read shorter pieces of text more effectively when they're mixed with interactive elements.

4. Fun process.

Nobody likes boring games. Of course, gamers will be tempted to play for an reward at the end however, the game itself must be enjoyable as well.

5. Reward.

Do not reveal the exact prize, as it will ruin the excitement. However, it is important for people to know there's something they can win at the end.

Gamification and customer insight

Gamified experiences provide customers with specific customer data which isn't available anywhere else. It provides valuable information about the individual's intrinsic and external motives, interests, thinking processes, and much more.

Businesses gain insight into the customers they serve every time they take part in a competition. Together, these data reveal more of their preferences, motivations and behavior. This allows businesses to tailor the way they communicate, offer incentives and other events that will improve the engagement of customers.

Gamified activities are an excellent method of involving customers. They can gain something. It's fun; it draws them in, it motivates and challenges them. These aspects have nothing to do with relate to the service or product, but all to do with the inherent importance that the consumer places on it. While they may not want discounts or other offers, they are unable to refuse an item that is significant to them.

Gamification can be a wonderful opportunity for companies to offer the most satisfying customer experience. This is only a small part of the picture. There's a lot more to learn. Gamification analytics, gamification, and AI can create highly customized and immersive experiences that are attractive to customers. The future is here and it's in reach. Prepare yourself!

Targeting upcoming festival time, when there is huge traffic on Apps & Websites, Gamification can be proved a great tool for engaging customer on the platform. Gamification can be offered in the form of quiz game, spin the wheel, tombola, and many more. The customers can also earn exciting gratification and rewards in return that help the brands in increasing customer loyalty. In this way, brands use gamification so that the customers can relate themselves and their festival with the brand.

Author: Apurv Modi, Managing Director & Co-founder, ATechnos