Godrej Consumer Product's Daksh Sales Analytics

The Problem: All consumer product division stakeholders were grappling to get more insights from data. The execution teams have traditionally relied upon intuition and experiential knowledge to take decisions. One of the key deterrents to data-driven decision making has been the lack of user friendly reporting and analytics platforms. Business users were always looking into spreadsheets or asked for analytical staff to work on pivots or charts.

The Solution: Godrej Consumer Products has been working on an extensive performance management framework for the enterprise to understand what performance metrics matter most and how do different value drivers correlate to build effective cause-effect relationships. These performance management capabilities have been implemented in a "QlikView 11 business discovery software" for the sales and supply chain.

The Result: The project has infused data-driven business decisions, especially at field sales level. Employee productivity has significantly improved by allowing quick access to business insights than struggling to make sense out of huge data sets and multiple reports. The implementation has allowed access to certain complex information in 10 minutes, which earlier required a few hours to get, which is no less than a 500% productivity gain!