Godrej Industries - www.gojiyo.com

The Problem: The Godrej group is one of the leading business groups in India with a legacy of over 100 years and a turnover of more than 2.6billion USD. The Group has a deep connect with the older age groups of India, with almost all of them having grown up with a Godrej product. Godrej had re-launched its Masterbrand with the promise of 'Brighter Living' in 2009. With its target population gradually ageing, the need of the hour was to reconnect with the youth.

The Solution: GoJiyo is a customer engagement platform that combines online gaming, 3D virtual reality and social networking to create a unique experience. The Gojiyo virtual arena is an expansive 3D platform comprising of six immersive worlds where users interact with one another via personalized avatars, and make friends with 'like-minded' strangers.

The Result: In a short span of 14 months. Gojiyo's community has grown in size and depth of interaction since its launch in March, 2010 —with a database size of 5 lac + registered members. Percentage of target consumers intending to purchase Godrej products or pay premium for them went up from an average of 70% to 80% post the Gojiyo campaign.