Google is Aiming to Personalize Search Engine with AI Chat

Google, a global leader in technology, plans to improve its search engine by making it more human and personalized. The Wall Street Journal said that the business is altering how it displays search results to include interactions with artificial intelligence (AI), as well as more brief videos and social media posts.

The adjustments are a reaction to significant changes in how people obtain information online, including the introduction of ChatGPT and other AI chatbots. They would move the service further from its conventional structure, also referred to as the "10 blue links," the WSG claimed, citing corporate records and sources with knowledge of the situation.

Google intends to make its web index more "visual, snackable, individual, and human," with an emphasis on serving youngsters universally, as indicated by the reports. According to the documents, it intends to support content creators in the same way that it has historically supported websites by incorporating more human voices as part of the shift.

Google I/O Developer Conference

In just a few days, Google will hold its annual I/O developer conference. New features that allow users to converse with an artificial intelligence program, codenamed "Magi," are anticipated to be unveiled by the company at the event.

For a really long time, Letters in order's Google has caused negligible changes to the look and to feel of search, which controls a promoting business that made more than USD 162 billion in income last year, as per the WSJ. However, this is changing thanks to the rapid growth of AI chatbots and short video apps like TikTok, which have attracted young users.

Comprehensively, Google intends to put more prominent accentuation on answering inquiries that won't be quickly replied by conventional web results, as indicated by inward reference archives framing the organization's procedure for making changes to the web index this year.

According to the Wall Street Journal, Google search visitors might be prompted to swipe through visuals like TikTok videos or ask additional questions in response to their queries more frequently.

According to reports and internal documents, the company has already implemented the integration of short videos and posts from online forums into the search results, but it plans to place even greater emphasis on such content in the future.