by November 3, 2011 0 comments

Google India has announced ‘India
Get Your Business Online’
, a program to offer free websites,
domain & hosting services to small medium businesses (SMEs) in
India. The program provides Indian businesses the tools and
resources to establish a website, find new customers, and grow their

The initiative aims to break down the barriers
that stop small businesses from getting online – by offering a quick,
easy and free tool to set up and host a website. Their goal is to
help 500,000 small medium businesses in India to get online in next
three years through this program, with their partner HostGator (the
web hosting company). Small business owners in India can logon to and use the tool to get a free, easy-to-build
website and web hosting for one year powered by HostGator. Businesses
will also get a customized domain .in name and free tools, training
and resources to succeed online.

While India is home to an estimated 8
million small medium businesses, only about 5% have a website. This
program is designed to bridge the information gap that exists online
due to the lack of presence of local Indian businesses on the
Internet. Businesses often believe that getting online is too
complex, costly and time-consuming; this perception prevents many
SMBs from taking the first step towards building an online presence.
Google India and HostGator plan to change that through this

In addition, HostGator will also offer
free support in creating, hosting and managing the website for a
period of one year without any cost through its toll free call
centers 1800-266-3000.

So what do Indian businesses get:

  • Free: It’s free to set up your website. The domain is free for 1
    year, and it’s free to maintain your website for 12 months.

  • Quick: The website tool takes 15 minutes from sitting down to
    being found online

  • Easy: You don’t need to be a tech whiz to get started. All you
    need to start is your address, phone number, TAN/CIN or PAN to verify
    you as a business

  • The website is simple because customers are looking for simple
    information online

  • Gives you your own .in domain

  • Other features include photos/logos, integration with social
    media platforms

  • You get a Google Apps account – free personalised email ids

  • If you want to make your website work harder, you’ll have access
    to steady stream of free tips and tools from the Getting Indian
    Business Online team and a free coupon of worth Rs. 2500 INR
    advertising trial from Google AdWords to help promote your site.

  • After the first year, SMBs can choose to pay a monthly
    pay-as-you-go to maintain their website using hostgator.

  • At the end of the first year, they’ll have to pay a nominal
    charge if they wish to renew their domain name. They can cancel their
    website at any time.

India get your business online program is also supported by
Federation of Micro, Small and Medium Enterprises (MSMEs), popularly
known as FISME. FISME, the non-profit organisation will work with
Google India to help SMBs get online through direct customer outreach
and events.

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