by June 27, 2013 0 comments

Major mobile players like Google and Microsoft are now eyeing the Indian market to set-up its own branded experience zones called Android Nation and Windows Store that will be launched in the coming six to eight months.

Google has joined hands with mobile brand Spice and make use of the company’s wide network across the country. Under this arrangement, Spice will convert its retail outlets into Android Nation and target the metro cities initially.

The Android Nation stores will be used to offer product experience as well as selling purpose also with brands like Samsung, Spice and Lava being made available at these outlets.

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Google has begun focusing on Indian market quite aggressively and Android Nation is another effort from the US major to shows its commitment to the country.

Interestingly, Google is not the only major brand looking to enter the retail space in India as Microsoft is reportedly planning to set up its branded Windows Store according to reports, which will be setup inside multi-brand stores and malls and will be offering hands-on product experience to consumers.




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