Haptik, India’s first conversational commerce platform launched version 5.0 of the app. Powered by a combination of machines and humans, the chat-based app helps users perform daily tasks as well as facilitate end-to-end transactions on a single platform.
Haptik 5.0 also features ‘Genius Mode’, a feature powered by Artificial Intelligence that allows personalisation of services and offerings. The technology (which can be turned off by users) curates and recommends services and offerings based on the users’ personality and transaction history on the app.
Commenting on the launch of Haptik 5.0, Aakrit Vaish, CEO, Haptik said, “Conversational Commerce and Chatbots have been the trending topics for a better part of 2016 and we believe that it is all the more relevant for the Indian market which is very different when compared to other developed or emerging markets.
With Indians spending 75% of their time on smartphones on a text or chat interface, it has been our endeavour to improve that experience by leveraging technologies such as artificial intelligence and machine learning. Haptik 5.0 is a culmination of these elements which coupled with an ecosystem of category-leading service partners and a new built-in wallet will make it a one-of-its-kind app in India.”
Key Highlights of Haptik 5.0
- Over 25 category-leading partners to offer a wide range of services
- Inbuilt SmartWallet
- 85% transactions processed by bots
- Average response time has reduced to less than 20 seconds
- Genius Mode for pre-empting and getting things done before people ask for it
Haptik processes requests for a range of services that includes travel bookings, movie tickets, cabs, restaurant reservation, repair services, and other services. The app’s most popular feature is reminders, where users actually receive an automated call for day-to-day activities and chores. All of these features have made Haptik one of the highest rated apps in India as of December 2016, with an average rating of 4.55 on Google Play with over 75,000 reviews.