Henkel and CAC don't follow a supply chain in the form of distributors and
resellers. Rather, they sell products through agents. There are currently eight
such agents across India, who are the points of interaction with the customers
and who get orders for the company. These orders are forwarded to the HO for a
stock transfer of products. When the stock transfer happens, the bill is
generated directly from Henkel's HO and there is no involvement of the agent in
the bill generation process.
To make this process work, the company needed a website to enable the HO to
monitor the status of all the agents in real time; at the same time, the company
wanted to make the product delivery process as smooth as possible for customers.
The system was developed as an additional module of their existing ERP system,
which again made sure that all the data generated or required by the agents were
directly pushed or pulled from the central server without any user intervention.
This has also removed the laborious and time-consuming activity of data
duplication on the ERP system. Since all the users operate on the same platform,
the data/transaction is entered only once and is available throughout the system
for further usage.
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