How to Read the Graphs and Tables

This time, we've analyzed IT brands across 34 different product categories. The winner in each was determined through a complex process as explained in the survey methodology. To understand and appreciate how we arrived at the winner, it's important to understand all the survey findings. We've summarized all of them in three tables, which have been carried along with the write-up for each product category. These are tables for the Users' Choice club, brand loyalty, and reasons using a particular brand or shifting to one in the future. Not only that, but each table reports the findings across both segments we surveyed-organizations with 100-499 and 500-1000 employees. Here's how to understand each of the tables: