HP & Dell neck and neck in the desktop space

Without any doubt, desktop PCs are more powerful than laptops and for many, a preferred option too, as you can customize them as per your own computing requirements and tastes. Professionals and gamers generally prefer desktops over laptops, as desktops are more suited for carrying out intensive workloads and their graphics processing power. According to a report published on Statista, the Desktop PC market is expected to grow annually by 2.59 percent CAGR between 2022-2026.

Desktop – Brand Affinity Index

All the graphs show the top 5 brands' scores only

Dell is ruling the laptop category, while HP is ruling in the desktop category, closely followed by Dell. Lenovo got the third spot and Apple and Asus scored the same followed by Acer. The picture has not changed much from laptop to desktop. Even when compared to last year’s result, it’s almost the same with only one change –Apple’s entry among the top five.

Desktop – Spontaneous Brand Awareness

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Here we got to see some changes, the top spot was grabbed by Lenovo, HP, and Dell. Asus is next in the race, followed by Acer, Apple, and MSI. The graph shows that while people still believe in the traditional/renowned brands, that’s not deterring them from experimenting with other brands.

Desktop – Current Usage

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Be it laptops or desktops, Dell and HP have consistently been the close competitors. Currently, most users have HP and Dell PCs with equal shares of the user base. Lenovo is the next, while Asus and Acer are in a fight to gain a higher user base. Apple and MSI are still far behind in the race. Last year, HP was champion and Dell was slightly behind, but this year both are fighting neck and neck. Lenovo has also gained a bit of market share along with Asus and Acer.

Desktop – Future Purchase Consideration

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In the future also, HP is likely to lead the market, albeit with strong competition from Dell. Only 7 percent of our respondents have been using Apple desktops, but in the futur 44 percent are likely to consider buying an Apple desktop. It is also interesting to note that Apple was not even in the top five list in our last year's survey findings for future purchase consideration, but this year it grabbed the second runner-up spot.

Desktop – Overall Brand Satisfaction

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Our survey shows that HP users are the most satisfied ones with their purchases, followed by Dell, Acer, Apple, and Lenovo. Last year, Lenovo was the winner in this survey segment, followed by Dell, HP, Acer, and Asus. Apple could change the game next year, and we would not be surprised if Apple gets more votes in all the survey segments.

Desktop – Brand Loyalty

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HP users emerged as the most loyal, making it the winner in this survey segment, closely followed by Acer and Dell, Apple, Lenovo, and Asus. Acer managed to grab the second position from the fifth position last year, while Lenovo’s ranking slipped. Apple, however, made it into the top five list.

Desktop – Brand Advocacy

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Though HP users seemed to be the most loyal, yet in advocacy Dell wins the race with a 90 percent score. HP comes in the second spot (86 percent) followed by Apple (81 percent), Asus (79 percent), and Lenovo (76 percent).

Desktop – Reasons for using current Brands

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Respondents considered HP for brand name and price point. Dell for price and after-sales support/service. Asus attracted its buyers for the quality it offers, Apple for the after-sales support/service, and Lenovo for the brand name.

Highlight - Apple enters the fray with noticeable growth in the mindshare

By Satya Sundar Mohanty, CyberMedia Research

Ashok Pandey & Soma Tah, PCQuest

  pcquest@cybermedia.co.in