HubSpot Announces CMS Hub to Take the Pain Out of Website Management

HubSpot today announced CMS Hub — a content management system that offers speed, security, and scalability to growing businesses. Unlike traditional content management systems, CMS Hub scales in line with business growth and takes the pain out of managing software, enabling users to focus on creating a remarkable website experience for their customers. CMS Hub comprises two tiers, Enterprise and Professional, and is available in India from April 2020.

India is counted amongst some of the most robust business ecosystems in the world, ranking 63rd in the World Bank’s ease of doing business report for 2019. HubSpot’s latest product hub can empower Indian businesses to manage websites at scale with ease while focusing on their growth. CMS Hub will help growing businesses look forward to the benefits of working with a content management system that integrates with the best-in-class marketing, sales, service, and CRM tools as part of HubSpot’s all-in-one connected platform.

“HubSpot has made their CMS really simple for everyone on our team to use,” said Kshitij Sharma, Director, Digital Marketing and Inbound at Cyient. “We don’t have to rely on an engineer to make day to day changes — we can go right in and quickly adjust the homepage or update key content or information. The built-in SEO optimization tool also helped us with great insights to optimize the website."

Speed, Security, Scalability

Traditional content management systems become increasingly restrictive as they’re asked to do more. As a business scales and develops needs for deeper integrations, additional domains, and increased site security, the process becomes convoluted, leaving users with a content management system that is unfit to meet the challenges that face rapidly growing companies. HubSpot’s CMS Hub offers a different experience.

As part of HubSpot’s all-in-one connected platform, it’s an integrated, easy-to-use, and deeply powerful content management system that allows multiple stakeholders to work in tandem on everything from minor content updates to major website upgrades.

“India has a growing number of companies looking to scale-up or go global and they require a CMS platform that makes for seamless website management, helping them connect with their audience,” said Shahid Nizami, Managing Director - APAC at HubSpot. “We are happy that our CMS Hub offers users a powerful system that removes unnecessary gatekeepers, democratizes web management and makes it easy for marketers to communicate with their customers more effectively in innovative ways.”

With flexible website themes that enable developers to give site-wide editing freedom to marketers, robust security controls that help ensure a safe browsing experience and powerful partitioning features that allow users to efficiently manage their online assets, CMS Hub enables rapidly scaling businesses to build powerful, reliable, and secure websites.

Empower Marketers With Powerful, Easy-To-Use Features

CMS Hub joins Marketing Hub, Sales Hub, Service Hub, and the HubSpot CRM in HubSpot’s family of powerful, easy-to-use tools for growing businesses. It includes Enterprise and Professional tiers, each of which comes complete with a rich set of tools, designed to make it easy for users to build remarkable website experiences for their customers.

“We regularly engage with businesses entering new phases of growth and understand how painful website management can become, first-hand. Content personalization with HubSpot CMS coupled with automation with HubSpot Marketing Hub improves efficiency and saves cost for the organization” said Danish Wadhwa, Founder and CEO at Webdew.

The Professional tier of CMS Hub is built for fast-growing companies that are tired of being held back by content management systems that require heavy maintenance, making it difficult for marketers to do their best work. With CMS Hub Professional, users can:

● Manage their website as they grow, without having to worry about the speed, security, or reliability of their CMS. As a SaaS CMS with a globally hosted CDN, 24/7 threat monitoring, and a web application firewall built-in, CMS Hub Professional takes the pain out of maintenance and allows users to spend more time improving the customer experience.

● Effortlessly update their website with features that put the marketer in control. With drag-and-drop editors, multi-language support, and flexible website themes and modules, users can create easy-to-use templates that give marketers the freedom to make site-wide changes — without the need for developer input, design expertise, or knowledge of CSS.

● Increase website traffic and generate leads with a CMS built to deliver results. With A/B testing, SEO recommendations, and contact attribution reporting, users can continually monitor site performance, optimize for results, and impact their most important business metrics.

● Grow better with a CMS that integrates with HubSpot’s all-on-one connected platform. CMS Hub Professional comes with HubSpot’s CRM and Conversations tool built in and integrates with Marketing Hub, Sales Hub, and Service Hub, allowing users to maintain a centralized view of the customer and enabling them to deliver a seamless experience across every touchpoint.

The Enterprise tier of CMS Hub includes all features found in Professional and also gives scaling companies the ability to build powerful web app experiences and maintain governance as they grow. With it, users can:

● Build powerful, personalized web app experiences that are delightfully easy to manage. With CMS Hub Enterprise, users can build membership websites fueled by customer data in the HubSpot CRM, enabling them to deliver delightful, personalized experiences to every visitor.

● Maintain governance and control as their business scales. With activity logging, content partitioning, and user permissioning, users can control who has access to specific website pages, sections, and reports.

● Manage different domains from one place. With multiple domain capabilities in CMS Hub Enterprise, users can create microsites for specific campaigns, or manage and report on multiple websites all within the same, secure CMS portal.

CMS Hub will be available starting April 7, 2020 on hubspot.com