Human Resource Management

The winner in this segment is SAP's MySAP solution, which leads runner up

Oracle -PeopleSoft by a wide margin. Even more interesting is the fact that of

the five brands that made it to the Users' Choice club this year, three belonged

to Oracle-PeopleSoft, JD Edwards Enterprise One, and E-Business Suite. However,

even their combined scores are not able to overtake the winner SAP MySAP. The

only other brand that made it to the Users' Choice club this year was Ramco

Systems' Enterprise Series.

MySAP enjoyed the highest current brand ownership, top of mind recall, brand

loyalty relative to other HRM brands and the highest shift-ins from other

brands. Oracle's PeopleSoft was in the second place followed by JD Edwards,

E-Business Suite and Ramco Systems.

SAP's MySAP was also the strongest in five out of the seven industries we

reached out to this time. Its brand perception appeared a little weak in

education and BFSI segments. PeopleSoft on the other hand, enjoyed the highest

brand perception in BFSI. Though, in other industries its perception appeared

alarmingly low.

PeopleSoft had highest brand loyalty amongst its existing owners, with 64% of

them saying that they were likely to continue using it in the near future. MySAP

on the other hand enjoyed a brand loyalty of only 43%, and what's concerning

here is that 11% of them said that they were likely to shift to other brands.