by June 1, 2009 0 comments



ICICI Prudential Life Insurance offers wide-ranging financial solutions to
meet the varied needs of customers. The company intends to improve customer
segmentation and also enable their sales force with lead management frameworks
that are based on customer segmentation. The company’s health insurance products
from the extensive portfolio were one of the major focus of business segments
and was a fast growing one also. For this segment, the company sold their health
insurance policies via distribution channels like doc channel and retail
pharmacy. The doc channel has more than 31000 doctors listed while there are
23000 chemists under retailer channel across 65 towns that are used as referral
partners to sell health insurance, apart from 2300 Feet on Street Consultants (FSCs).
The company faced challenges in managing this highly segmented channel. There
wasn’t an effective lead management system. The monitoring and reporting
framework was also not as reliable. Issues like, as a referral partner, a doctor
is giving desired results to the FSCs or not, couldn’t be tracked and monitored.
The company felt the need to have a customized software application that could
address the differential needs of health insurance segment.

Project Specs
  • Chaya Pisupati
    SVP – IT, Projet Head

    Deployment Location: 79 Locations (Towns)

  • Team Size: 9
  • Tech Used:Java/J2EE, Framework — Struts, Oracle database,
    Weblogic — App Server
  • Expected life: NA
Implementation Partner
Kamya Merani,
SYSTIME Computers Systems

Integrated Sales Solution for Doctor Empanelment System was the final
evolution of the above stated challenges and the business requirements of this
niche segment. This application helps in generation of leads, sales and
effective tracking of health insurance through new distribution channels like
doc channel and retail channel. And the application gets the distinction of
being 1st of its kind to be used in Insurance business.

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