ICICI Prudential : Priority Circle Sale

Apart from its standard product line and services, ICICI Prudential caters to

High Net worth Individuals. This segment is serviced by dedicated managers who

are responsible for offering suitable insurance products based on a customer's

needs. Earlier, they didn't have any standardized process or automated system to

keep track of customers and their information. This caused loss of valuable

business and revenue. And they were in a soup if an advisor left the

organization, as there was no means for them to pursue a lead or contact which

was handled by that particular advisor. Hence the concept of the “Priority

Circle Sale” was devised. This helped the company improve its customer focus.

The solution is based on a clustered Bea Web Logic App Server, with an Oracle

10G database serving the backend. The implementation of this application has

enabled ICICI Prudential to maintain traceability of crucial HNI customers

associated to different advisors. It is easier now to track those “Orphan”

customers who had no related MPC/ advisor.