ICICI Prudential : Priority Circle Sale

Apart from its standard product line and services, ICICI Prudential caters to
High Net worth Individuals. This segment is serviced by dedicated managers who
are responsible for offering suitable insurance products based on a customer's
needs. Earlier, they didn't have any standardized process or automated system to
keep track of customers and their information. This caused loss of valuable
business and revenue. And they were in a soup if an advisor left the
organization, as there was no means for them to pursue a lead or contact which
was handled by that particular advisor. Hence the concept of the “Priority
Circle Sale” was devised. This helped the company improve its customer focus.

The solution is based on a clustered Bea Web Logic App Server, with an Oracle
10G database serving the backend. The implementation of this application has
enabled ICICI Prudential to maintain traceability of crucial HNI customers
associated to different advisors. It is easier now to track those “Orphan”
customers who had no related MPC/ advisor.