by October 28, 2013 0 comments

Online shopping has taken peak this festive season with Indian consumers across the length & breadth of the country going online for the best deals & widest variety of products. Bengaluru tops the rankings with the most purchases in the festive season followed by Delhi & then Mumbai. Categories such as home and living products, mobile phone and tablets are the best performing this festive season. However, there has also been an increase in the purchase of home decor, fitness & sport products, home theatre systems and car &bike accessories. Mr. Alok Agarwal, Director – Marketing, eBay India, says, “We have received a phenomenal response for our festive offers. There is strong uptake in popular product categories such as mobile, laptops, tablets, cameras, TVs, home appliances, home décor, fashion, gold coins, perfumes, kitchenware, and toys amongst others. Some of the key reasons for the same can be attributed to convenience of shopping from their houses, anytime they want. It also helps them avoid crowded market areas or stories, overcome parking challenges and save fuel.”

Interesting online shopping trends are seen in various parts of the country during this festive period with consumers buying cool gadgets & lifestyle products for both their own use & for gifting.

Delhi’s Festive Shopping Trends

Top 10 Product lines being purchased on eBay India
1.Mobile Cases, Pouches
2.Smart Phones
3.Car Accessories & Parts
4.Women’s Apparel
5.Men’s Apparel
6.Home Decor
7.Home Theatre Systems
8.Men’s Wrist Watches
9.Exercise & Fitness Products
10.Fashion & Imitation Jewellery
National Festive Shopping Trends as seen on eBay India:

Top 10 Product lines being purchased on eBay India
1.Mobile Cases, Pouches
2.Smart Phones
3.Car Accessories & Parts
4.Women’s Apparel
5.Men’s Apparel
6.Men’s Wrist Watches
7.Home Decor
8.Home Theatre Systems
9.Exercise & Fitness Products
10.Fashion & Imitation Jewellery

YoY Festive Shopping Trends:
Overall, transactions are seeing a significant uptake as compared to the last year’s festive shopping season. Besides personal shopping, consumers are splurging on personal & home gadgets. Product categories that have shown good uptake this festive season are kitchen implements, health care products, men’s footwear, house-keeping & cleaning products, men’s grooming products and women’s handbags. Product categories such as exercise & fitness products, men’s watches, home theatre systems, home decor and car accessories have also seen healthy transactions this festive season.

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