Indian Oil Corporation Limited - Customer Acuisition Retention and Enrichment

The Problem: Indian Oil was foraying into the highly competitive polymer business to address the Indian and overseas markets. However, to capture this potential, IOCL required a fully functional Customer Acquisition, Retention and Enrichment Platform. Moreover, Indian Oil had to be at par with their competitors to capture this potential and enable streamlined business processes.

The Solution: So the business should follow a customer centric approach. It will require business partners and customers to be approached in a new way totally different from what IOCL has done so far for the conventional Petroleum business.

The Result: IOCL finally implemented CARE Solution. Functionalities like customer acquisition, business intelligence, planning and demand forecasting etc. are part of the CARE project. It helped IOCl in gaining 100% in order processing efficiency, which came down to an hour from 3 days. There is a reduction of unproductive travel and it also optimized sales cycle activities, resulting in increase of 30% in actual interaction time with customer and channel partners.