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India's Favorite IT Brands

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PCQ Bureau
New Update

While it's important to consider the technical aspects of a product or

service before procuring it, there's one more factor you have to take into

account-peer review. What are your friends, colleagues, and peers buying? We

surveyed 1100+ consumers and 400+ CIOs of enterprises to determine their

perceptions about various IT brands across 25 enterprise and 16 consumer

categories. Based on their responses, we present to you the most comprehensive

analysis of Indian IT brands and which are the best ones

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Anil Chopra

The success of any brand depends on two factors. One is what it offers to its

intended audience in terms of features, price, and performance. Two is the

perception it creates in the minds of its prospective buyers. For instance, you

won't mind paying a premium for a branded shirt because of its tag, but if the

same shirt were given to you without the brand tag, you wouldn't want to pay the

same price for it. That's because the brand created a certain perception in your

mind about itself. Perceptions can be formed in many ways. A brand might promote

itself in a certain way and do it so much that it remains on top of your mind

all the time; or you might have heard about it from other people; or you might

have even used it yourself. It's very important for a brand to create the right

perception in the minds of its consumers in order to succeed. This is created by

not only having a quality product, but also by the efforts it has put in

building up its perception in the users' minds.

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That's why this time our story has focused on both factors. We first delve

into the perceptions that different people have about various IT brands with our

Most Wanted IT Brands survey. Next, we've done a comprehensive buying guide of

various enterprise IT products and services, which gets into the physical

aspects of various brand categories. Plus, on popular demand, we've also revived

the PCQuest Users' Choice Awards. This time, the Users' Choice awards have been

awarded to the most future ready brands. The meaning of this term has been

explained in our survey methodology.

What's Different this time?



There are lots of new things we've done this time to make the survey more
exciting, interesting, and meaningful for our readers. For one, we've added five

new categories that are of interest to IT decision makers, up from 21 that we

analyzed last year. Plus, we've also tracked 16 consumer IT brands categories as

well. This time, we've surveyed 420 IT decision makers of leading Indian

enterprises and 1100 consumers from across the country. This survey is useful

for IT decision makers as well as consumers of IT products and services alike.

That's because it tells you the best IT brands out there not based on any test

results, but based on what your own peers are thinking about them. The base for

the survey remains the same. All respondents are asked three basic questions.

First, they're asked to name the first brand that comes to their minds when they

think of a particular category of products, solutions, or services. Next, they

tell which brand do they currently own in that category, and finally which brand

are they likely to purchase in the next three months. All questions are

open-ended, meaning they don't get any list of brands to choose from. The

enterprise survey was done through personal one-on-one meetings, while the

consumer survey was conducted online. The survey results were used to determine

the brand persuasiveness, pull, and loyalty of each brand. These were then used

to predict the future readiness of each brand. The most future ready brand of

the lot was also declared the Users' Choice winner for that category. The

results of the Users' Choice awards are fairly interesting. Many dark horses

have emerged from different categories. More on this in the survey methodology.

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