Instagram is Introducing "Reminder Ads" and Bringing Advertisements to Search Results

In order to provide more opportunities for advertising, Meta is launching two new tools on Instagram. This move comes as the firm struggles with a lackluster demand for advertising. The social network revealed that it has started experimenting with search results ads to reach users who are actively looking for companies, goods, and content.

When a person enters into a post from a search result, advertisements will appear in the feed that they can peruse. In the following months, Meta intends to debut advertising in search results internationally following the initial testing phase.

From a consumer's perspective, the launch is likely to be an unwelcome addition to the app because it adds ads to yet another part of the social network. Users all over the world will begin to see advertisements related to searches as soon as the ad placement spreads widely.

How will the ads function?

The search results feed will display relevant advertisements if you search for "skin care." Under the account's name, you can see a label that says "Sponsored" to tell the difference between ads and regular posts.

In addition, Instagram is launching Reminder Ads, which are intended to make it simpler for businesses to announce, remind, and notify individuals of upcoming events or launches that they may be interested in.

Reminder Ads are designed to assist advertisers in raising event awareness and anticipation. Instagram provides three notifications to users who opt into reminders. A reminder will be sent to users one day prior to the event or launch, fifteen minutes beforehand, and simultaneously with the event or launch. All advertisers now have the option to use reminder ads in the feed.

At a time when Meta's ad sales have been falling, these new tools help the business make more money.

In addition, Meta is not the only business struggling with low advertising demand; in a statement to analysts last month, Snap CEO Evan Spiegel stated that advertising demand has not improved.