Intel focuses on Tablets and 2 in 1s to grow in India

Intel recently outlined its strategy to accelerate its growth in India, driven by an increased focus on new mobile form factors like 2 in 1s and Tablets.

At the high end of tablets, some consumers are choosing 2 in 1s to get the best of both worlds. 2 in 1 devices represent a new category of computing. OEMs are developing a range of devices that provide consumers with a choice, combining the creation capability of a notebook or laptop and the consumption capability of a tablet into the one device. At the press briefing, Intel displayed a range of Tablets and 2 in1s from Acer, ASUS, Dell, ECS, HP, Lenovo and Panasonic.

Intel estimates the overall tablet demand in Asia Pacific and Japan will be up 32 per cent Year-on-Year in 2014. In particular, India, Indonesia, Japan and Australia will equate to 59 per cent of tablet demand. Tablet demand in India is forecast at 16% of the Asia Pacific and Japan (ex-China) demand for 2014.

According to Narendra Bhandari, Director-Software and Services group, Intel Asia Pacific and Japan, "there are over 200 million middle-class potential customers in India alone for different screen sizes across different price points. We are seeing a lot of traction in the 7 to 9 inch space here. We are working with our OEM partners to bring Intel-based tablets starting Rs. 10,000. We are also being aggressive in customizing our solutions for the enterprises as well as manifesto driven state governments and working with developers to drive localized applications."