5 Interesting Trends Of The Gen Y Workforce

Bangalore,India: What is the first thing you would usually do when you wake from sleep? Brush your teeth, or take a shower? However, according to CCWTR,
96% of India's Gen Y population check their smartphones first before doing anything else to start the day. Cisco conducted an internet survey of 1800
people across several countries, including only college students and IT professionals between ages 18 to 30. With Gen Y set to become an integral part of
the workforce, there are many trends that organizations need to be aware of in order to get the most out of these young professionals. Here are 5 of the
major trends:

1) Smartphones and laptops reign supreme!

According to CCWTR, when asked to pick only a single device to use, 33% of the sample chose smartphones and 34% chose laptops. Desktop PCs were the lowest
at 7%. This goes to show the trend towards mobile devices by Gen Y, who don't consider desktop systems very important to them. This can be correlated to
the trend of application development in the industry moving rapidly towards mobile platforms like iOS and Android.

2) Gen Y is embracing App-sanity!

While 84% of the Indian respondents said that apps are essential to their daily lives, this same opinion was only felt by 70% of the global respondents.
However, 62% of them used apps for entertainment and only 33% used the apps primarily for official purposes.

3) We don't need no corporate IT!

41% of the respondents from India felt that there was some kind of company policy against using company devices for personal use. However, more than half
said they still do so! V C Gopalratnam(VP,Information Technology,Cisco India) said that “companies feel by allowing choice of BYOD, Gen Y becomes more
productive”. Sooner or later, companies will have to adjust to the fact that employees will desire a connection to their social networks, and manage their
policies to leverage on social technologies.

4) Glued To Screens All Day

70% of Indian Gen Y check their smartphone for updates compulsively. 42% in this selection felt anxious or worried if they couldn't check their phones, and
71% wish they didn't feel so compelled, but like to stay connected. It is also interesting that 85% of women globally are more driven to check their
phones, compared to only 63% men who felt compelled to do so. Employers will be keen in the future to leverage on this compulsiveness, by sending urgent
updates and requesting urgent work through the smartphones themselves.

5) Who am I?

87% of the respondents from India felt that people had different online and offline identities. Funnily enough, 59% said that “my online and offline
identities are the same”. 40% also believed that most people have completely different personalities offline and online. This really brings up the
question, “How much of a person's profile is accurate?”. This complicates matters when organizations start mining sites such as facebook for data, because
it probably does not provide a true reflection of the concerned person's character.

*Note: Please note that 1800 people across 18 countries was the total sample size globally.The sample size for the CCWTR from India who took the survey on
Gen Y trends was 100.

More interesting statistics can be found through the Cisco Connected World Technology Report @ http://bit.ly/p5zne0