ITC-SMS Solution

ITC has a large sales and distribution workforce spread across the country,

which frequently requires information from the central SAP system. Earlier, the

sales and distribution teams had to communicate over the phone, which was a

time-consuming process; it took them at least 15-30 minutes to get the relevant

in formation.

ITC implemented a solution from ValueFirst called VelocityPlus-a two-way SMS

communication application. It enabled ITC to push the information directly

through SAP and allowed dealers, sales force, and employees to pull the

information directly through SAP

With this, the time to get required information is reduced to a minute.

ITC uses SMSes for various purposes, such as Advance Shipment Notification,

Trading Balance Update and New SKU dispatch intimation. The ValueFirst Messaging

Gateway provides incoming messages and delivery reports to ITC SMS Service,

which is pushed to the ITC Web server.

Similarly ValueFirst ITC SMS Service queries the ITC Web server for new

messages to deliver and on valid messages to send.