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JBL triumphs, Bose maintains its position

Surprising victories; JBL takes the crown, Bose holds strong, and Amazon Alexa ranks third in the smart speaker race. Read here the details.

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Ashok Pandey
New Update
Smart Speaker brand

Surprising victories; JBL takes the crown, Bose holds strong, and Amazon Alexa ranks third in the smart speaker race.

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Amazon and Google Secure Nearly Two-Thirds of Spontaneous Recall Among Users

The Indian Consumer Speaker market is on the cusp of an exciting growth trajectory, poised to reach unprecedented heights by 2028. With an anticipated expansion from 29.13 million units in 2023 to a remarkable 51.93 million units by 2028, the market is projected to grow at a commendable CAGR of 12.26percent.

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As technology continues to revolutionize the way we interact with our homes and devices, the Smart Speaker category emerges as a front-runner in the quest for seamless and intuitive user experiences.

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Last year's survey showcased Amazon Alexa as the reigning champion. Google's Home secured the first runner-up position. Applefaced the challenge of India's price-sensitive market, resulting in its placement at the fifth spot.

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This year, JBL emerges as the frontrunner, Bose follows closely, leaving a lasting impression on the audio aficionados. Amazon Alexa maintains a strong foothold, ranking third, while Google Nest Audio, formerly Google Home, secures the fourth spot, highlighting its steady market presence. Apple HomePod's is continuing progress in the ever-evolving market.

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Last year's survey saw Amazon Alexa leading the pack with its exceptional spontaneous recall, while Google Home faced some challenges in securing top-of-mind awareness.

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This year's findings indicate a competitive shift, as Amazon Alexa and Google Nest Audio achieve a tie in spontaneous brand awareness. JBL and Bose's notable performances further fuel the race, while Apple HomePod maintains its strong showing. The tight contest among these top brands underscores the significance of capturing consumer attention and establishing a lasting brand presence.

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Last year, 1in the fiercely contested smart speaker market, Google and Amazon emerge as joint winners in current brand usage, reflecting their equal popularity among consumers.

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This year, JBL and Google Nest Audio closely trail, each securing a significant 26percent and 23percent current brand usage, respectively, showcasing their strong market presence. Amazon Alexa, with 19percent, and Bose, with 17percent, also hold their ground as formidable contenders. Apple HomePod completes the lineup with a notable 14percent current brand usage.

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Last year's survey identified Amazon as the winner in future purchase consideration, while JBL maintained its solid standing. While this year, JBL secures the top position, showcasing its strong grip on the audio industry. Amazon Alexa and Bose closely compete for consumer attention.

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Google Nest Audio and Apple HomePod follow closely, indicating their potential to win more hearts in the competitive market. As voice assistants continuously evolve, and brands enhance their AI capabilities, the pursuit of winning hearts in the smart speaker domain promises to be captivating.

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Last year's survey saw Amazon and Apple secure the first spot, followed by JBL and Google. Bose taking the lead this year, Amazon Alexa and Google Nest Audio shining as strong contenders, and JBL making its mark. Apple faces some challenges may be due to its price or in meeting user satisfaction.

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As consumers' preferences and expectations evolve, the journey to elevate brand satisfaction will be one of excitement, discoveries, and a constant quest to create exceptional smart speaker experiences.

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The dynamics of brand loyalty in the smart speaker market continue to evolve, with JBL and Bose securing the top spots this year. Google Nest Audio and Amazon Alexa closely follow, indicating their continued appeal among users. Apple HomePod completes the lineup, highlighting its growing traction in earning consumer allegiance.

Last year's survey report painted a different picture, with Apple leading the brand loyalty rankings and Google then Amazon securing the next spot. However, this year, the tables have turned, and JBL and Bose have taken the lead, signaling a shift in consumer preferences and loyalties.

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Last year's survey report revealed some intriguing results, with Philips claiming the top spot in brand advocacy, followed by the unexpected success of boAt and Xiaomi. Amazon and Bose secured the fourth and fifth positions.

JBL emerges as the clear winner this year, Apple HomePod and Google Nest Audio follow closely, securing the second and third spots, respectively. Bose earns the fourth spot, while Amazon Alexa completes the lineup.

The journey ahead holds exciting possibilities for growth, innovation, and the transformation of loyal customers into brand advocates who champion their favorite smart speaker brands.

JBL users express a strong attachment to the brand name and its competitive pricing. Bose users, on the other hand, prioritize the brand name and product quality.

Amazon Alexa users value the smart speaker's exceptional quality and its attractive price point. Google Nest Audio users appreciate the device's top-notch quality and after-sales support/service.

Apple HomePod users place their trust in the brand name and rely on its dedicated after-sales support/service.

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