Job Search Site

There would hardly be an IT professional who hasn't posted his or her resume

on at least one job site. That's the lure of job sites, and whether you finally

find the right job or not, they have at least made it convenient for you to

apply, and show you all the options that match your profile. Llike all other

categories, there's immense competition in this segment as well, with various

job sites trying to become the best source to find jobs.

Of all the job sites out there, only four managed to get enough votes for us

to analyze their performance. Of these, monster.com has emerged as the most

future ready job site, and therefore the winner of this year's Users' Choice

award. If monster.com is moving at a speed of 100, then the runner up naukri.com

is moving at 70, and the other two, timesjobs and jobstreet are even slower.

Such is the comparison between the various job sites. Jobstreet has the highest

degree of brand persuasion, followed by timesjobs, monster, and finally naukri.

The trend is similar in brand pull as well, except that naukri.com needs to be a

little more cautious, because more users are likely to switch out of it than

switch into it. Lastly, brand loyalties remain low across all job sites, which

is obvious because when somebody is looking for a job, he/she is likely to apply

in more than one job site. That's why percentage of users likely to switch from

one job site to another is well over 49% for all the job sites.