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Keeping Your On-the-Go Workers Engaged

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PCQ Bureau
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Organizations are increasingly becoming aware of the fact that information is being consumed at a growing rate on mobile devices. Provision of information directly to the employee's mobile device allows employees to be better informed irrespecti ve of their physical locati on. However, it is not every organizati on's cup of tea to develop and distribute applicati ons in-house for their internal use. Deltecs Info Tech, a Mumbai-based technology company launched Drona Mobile. It claims to save on costs (by eliminati ng the need to invest in custom soft ware development/ maintenance) and ensure higher producti vity for the mobile workforce by keeping them engaged.

Features of DRONA Mobile
On the features' front, Drona Mobile has support for the iPhone, Android and BlackBerry. Templates are available for creati ng typical training and educati onal content such as presentati ons, newslett ers, surveys, quizzes and event descripti ons, all of which are reusable through library access open to all qualifi ed employees. Uploading and sharing of videos is permitt ed. Users are allowed to upload diff erent types of video through Drona's soft ware. It will be converted to the compati ble format for mobile consumpti on. It was unclear how this compati bility is going to be ensured. A series of content can also be combined into a playlist.. Each user's private workspace can be password protected. However, this is a very basic means of ensuring privacy and leaves much to be desired. Users can be part of groups. These groups can
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be formed by territory, product or by department. Users can form closed user groups too. Drona gives the user a choice between push and pull delivery modes.  
A scenario where this choice might come  in handy is, for example,important updates can be pushed whereas updates and course content can be scheduled to be pulled. For reporti ng, Drona can identi fy peak performer and active users. Management can get a quick top-down view into the ongoing engagement acti viti es, alongside trends in consuming content and favorites.
 
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It is claimed that that using the hosti ng plan, you can expect 99.9% upti me for your mobile applicati on. (else the enterprise plan is available where the applicati on is hosted on the organizati on's own servers). The applicati on will receive automati c upgrades. Technical support is claimed to be provided by Deltecs Info Tech. 
 
You can get a free trial for download from the website htt p://www.dronamobile.com for your Android, BlackBerry and iPhone devices and begin evaluati ng how the content is distributed. Organizati ons can request for a customized demonstrati on too. It is interesti ng to note that the demonstrati on is claimed to be off ered to `qualifi ed' companies using pre-defi ned data from the organizati on's website and the corresponding industry as a whole. While requesti ng for the demonstrati on, users are required to accept a set of terms and conditi ons, which were not available on the website as of the ti me of writi ng this.
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Pricing
As regards pricing, aside from the free trial, kick-start (designed with startups in mind) and enterprise packages are available. As of this ti me, the kick-start package supports 25 users for $ 250 per month. Setup and support cost is not included. The enterprise package costs vary according to the requirement and buyers are required to call for a quote.
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It can be seen that the applicati on aims to be a onesize- fi ts-all soluti on. This might be useful for SMEs who want to incorporate mobile devices into their  nfrastructure. However, since Deltecs off ers a customized demonstrati on to qualifi ed organizati ons based on their industry and specifi c requirements, it might be worth a thought before taking the plunge to ascertain whether it suits you.
 



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