by June 26, 2013 0 comments

Konica Minolta has launched its first ever Digital Imaging Square (DIS) in the Indian market that primarily caters to the demands of business segment consumers in the country.

With these stores, Konica is trying to develop its own set of experiential outlets, wherein consumers and even channel partners can come over, experience the product. The DIS is spread across 5,777 sq ft area.

The DIS will be equipped with latest multi-function printers (MFP) and production printers (PP) that focus on the commercial segment. The company aims to showcase its range of hardware products as well as making sure that the software front of the product is also well detailed.

“With DIS, Konica plans to educate and inform its partners as well as customers about out software suites that compliment the overall task of the printers,” said Tadahiko Sumitani, Managing Director, Konica Minolta Business Solutions India Pvt Ltd.

Konica Minolta made its entry into the Indian market in 2010 and within space of three years; the Japan-based company has generated revenue of Rs 230 crores with India being a prominent part of Konica Minolta’s global strategy. When asked about expansion plans of DIS, Sumitani said, “For 2013, we will be operating with one outlet only and look to add more numbers next year.”

Konica Minolta competes with the likes of Ricoh, Xerox, Hewlett Packard and Canon among others in this space.  

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