by April 12, 2013 0 comments

Laptop Usage & Preferences: What the Gen Y Does & Wants!

Discover the huge gap between youth’s first and second purchase. The more you know about laptop PC, the more durability becomes important

[image_library_tag 695/76695, alt=”oie-1118158srzsupfr” ,default]Did you know that the laptop purchase preference of the Indian youth, or shall we say Gen Y changes completely between their first and subsequent laptop purchase?–From looks and design in their first purchase to durability and stability over long use in their subsequent purchase. Surprising as it may sound, but this was one of the findings of a survey commissioned by PCQuest of the Indian college going youth.

The survey was conducted amongst college students between the ages of 18-27 years, who were primarily in their second year of graduation. These students were from engineering, economics, law and other colleges, of which about 50% were using their first laptop while the rest were seasoned users i.e. they had ‘graduated’ to their second machine, and in a few cases their third or more.

The survey bears a national character owing to the fact that about 800 students were approached across top ranked college and universities in seven major cities across the country -Ahmedabad, Bangalore, Delhi, Kolkata, Lucknow, Mumbai & Pune.

The study provided some startling revelations and belied some prevalent notions.
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Love at First Sight Doesn’t Mean Lasting Relationship!
Actually, choosing a PC is like a romance but love at first sight does not always lead to lasting relationship. Sounds familiar, isn’t it? Around 30% of the respondents regretted their first purchase while the regret factor came down to 11% for second purchase and beyond.

[image_library_tag 692/76692, alt=”oie-11175250jjgcv73b” ,default]The key reason why this happened appears to be a change in their purchase preferences between their first and subsequent laptop purchase. Those who were planning to buy their first laptop gave high priority to a laptop’s design, followed by an internal DVD drive and long use/stability was third on their priority list. Around 30% of the respondents said they regretted their first purchase decision. That’s why perhaps the top purchase priority of the respondents who were buying a second or subsequent laptop changed their purchase priorities. For them, durability became the number one priority followed by long use/stability and processing speed (for better performance) as the third priority. Interestingly, both looks and internal DVD drive moved out of their top three purchase priority list.

3 Hours and 40 Minutes Spent on Laptop per Day
That’s right-3 hours and 40 minutes is the average time spent by students on their laptops per day, as per the survey’s findings. Whether they were juggling with their exams or writing reports, this was the average time that they spent per day. Students studying science spent the maximum time on their laptops-an average 4 hours and 12 minutes per day, while those in the Arts stream (Economics and Legal studies) spent 3 hours and 29 minutes on an average.
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Further, about a third (31%) of the respondents, spent a fairly long time of 5-6 hours every day on an average. Interestingly, East India registered the highest daily usage (36% of them from the region use their laptops for more than 6 hours every day) followed by West, North & South.
Young, driven and passionate, our youth is out there to change the world. To bring this change they need the right tools and what can be better than a range of power packed laptops for this mobile generation.
Guess Who Made the World’s First Commercial Mass-Market Laptop?-TOSHIBA!

A little more than three fourths of the survey respondents did not know that Toshiba was the brand that introduced the first commercial consumer-grade, mass-market laptops. They were in fact, surprised to learn that it was Toshiba.

[image_library_tag 694/76694, alt=”oie-11175930mp4stjb1″ ,default]The company launched a model, the T1100 way back in 1985, which also implies that the company has spent longer time in research and development than many other laptop players. So if you have a TOSHIBA LAPTOP PC, you can confidently brag about it to your friends!
Later, Toshiba also introduced the world’s first sub-notebook PC with color TFTs in 1993 and then Lithium Ion batteries in 1997. The DVD drive we have all come so accustomed with was also introduced by Toshiba along with three other players.

To be a good PC maker, there is always a history,experience and knowledge behind. Toshiba knows well above what Laptop PC users really want. From this point, customers can expect a strong and innovative partner in Toshiba.

Toshiba laptops support the cause of all ambitious hardworking India students with stable operations (no overheating despite multiple hours of use). When asked about their laptop breakdown experiences, students using Toshiba laptops were the ones that were significantly less troubled.

To know more about Toshiba products, log on to

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