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Laser Printers

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PCQ Bureau
New Update
Year Winner
2000 HP
1999 HP
1998 HP
1997 HP
1996 HP
1995 HP
1994 HP
1993 HP
1992 HP
1991 HP
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Last year, HP was the only brand who managed to enter the

User’s Choice Club. In fact, it’s been the winner in this segment ever since

1991. This year, Epson has managed to enter the Club, although with a very low

UPI of 9. For a long time, Epson was considered synonymous with dot-matrix

printers. However, it’s managed to break that image, and has been aggressive

in laser and inkjet printer segments too. Its laser printers, especially, are

very competitively priced.

Current usage patterns indicate that Canon printers have

higher numbers than Epson. However, Canon hasn’t been able to enter the User’s

Choice Club this time, as Epson has taken away the mindshare. HP continues to

have the highest current usage. This is the tenth year in a row that HP has

managed to remain the most-preferred brand in this segment. That’s a decade of

victories for HP, showing how well it has managed to fuel the market with its

range or products.

Laser Printer

User's Choice Club  UPI
HP 100
Epson 9
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Today, there’s a laser printer for every need and segment,

whether it’s home, small office, or a large enterprise. Network printing has

also become extremely simple over the years. Today, you can simply plug a

printer into a network, and it’s ready to print. The standard protocol for

printers is TCP/IP, so you can assign it an IP address, and even print over the

Internet from anywhere across the world.

Printers have become more intelligent as well. They can keep

track of which user has fired how many printouts. This can be useful for large

companies to keep track of where all that stationery is going. Laser printers

are also becoming upgradeable. You can easily plug-in an ordinary SDRAM into

some printers today. Some printers also take standard network cards.

It’s been a very successful decade for HP in the laser printer market.

Going by the high margin it has in UPI, it’s likely to continue this next year

as well. Of course, the final vote lies with the users.

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